LONDON--(BUSINESS WIRE)--Technavio has announced the top six leading vendors in their recent global menswear market report until 2020. This research report also lists seven other prominent vendors that are expected to impact the market during the forecast period.
The report also analyses the key leading countries that are contributing to the growth of the global menswear market. China, the US, Japan, Germany, and the UK are the top five leading countries in this market division.
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Key leading countries by revenue share 2015 |
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| China | 19.26% | |
| US | 17.79% | |
| Japan | 6.68% | |
| Germany | 5.77% | |
| UK | 4.02% | |
| Others | 46.48% | |
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Source: Technavio |
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Competitive vendor landscape
The global menswear market is marked by the presence of both regional and international vendors. Some of the key vendors in the market include Gap, LVMH, PVH, Inditex, Nike, Kering, and H&M. At present, the key players dominate the global menswear market with their wide range of product lines and globally top-ranked fashion brands. “The intense competition in the market has resulted in the development of products with value-added benefits and multifunctional features and strategic pricing. The major players are focusing on market share in developing markets such as APAC and Latin America,” says Brijesh Kumar Choubey, a lead analyst at Technavio for research on consumer and retail.
They offer a variety of products in different price segments through third-party portals and their own online shopping portals. In the US, e-commerce sales grew by more than 15% from 2014 to 2015. Globally, sales have increased by close to 20%. Companies Gap, Inditex (Zara), Nike, PVH (Calvin Klein, Tommy Hilfiger, and Heritage Brands), Kering (Gucci and Puma), and H&M now provide customized and personalized services through their online retail portals.
Social media such as Facebook, Twitter, Instagram, and YouTube plays a pivotal role in increasing product awareness. Consumers today are more engaged in social networking and blogs, and vendors therefore prefer to use social media to increase awareness and promote their products.
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About the top six menswear market vendors
Gap
Gap offers apparel, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, and Old Navy brands.
Under the Gap brand, the company offers apparel and accessories for men and women through its GapKids, babyGap, GapMaternity, GapBody, and GapFit collections. It offers products through online, specialty stores, and franchise stores. In FY2015, the brand reported revenue of USD 5.75 billion, accounting for 36% of the company's total revenue.
H&M
H&M offers clothing, footwear, accessories, cosmetics, and home textiles to its customers. The company sells products through internet and franchise stores. The company sells its products under the H&M, COS, Weekday, Cheap Monday, Monki, and Other Stories brands.
The company's revenue increased by 19.44% between FY2014 and FY2015 primarily due to a rise in sales in Europe and Africa, North and South America, and Asia and Oceania.
Inditex (Zara)
Inditex is involved in the design, manufacture, distribution, and sale of textile products in Europe and worldwide.
ZARA is the flagship chain store of Inditex. Inditex has 2,162 ZARA stores worldwide. The brand offers clothes for men, women, and children across Europe and other parts of the world. In FY2015, this segment generated revenue of USD 15.04 billion, accounting for 65% of the company's total revenue.
Kering
Kering designs, manufactures, and markets apparel and accessories. The company classified its brands into luxury and sport and lifestyle segments. In FY2015, the company reported USD 12.85 billion in revenue.
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Kering: Business segmentation by revenue 2015 |
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| Gucci | 34% | |
| Puma | 29% | |
| Other brands | 37% | |
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Source: Technavio |
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LVMH
LVMH is a retail company that produces and sells luxury products. The company operates through five business segments: fashion and leather goods, perfumes and cosmetics, wines and spirits, selective retailing, and watches and jewelry.
Under the fashion and leather goods segment, the company offers fashion and leather goods under the Berluti, Christian Dior, Céline, Edun, Donna Karan, Fendi, Givenchy, Kenzo, Loewe, Loro Piana, Emilio Pucci, Marc Jacobs, Nicholas Kirkwood, Louis Vuitton, and Thomas Pink brands.
Nike
Nike develops and sells athletic footwear, apparel, equipment, and accessories for men, women, and children worldwide. Its brands include Nike, Converse (athletic lifestyle footwear, apparel, and accessories), and Hurley (surf and youth lifestyle footwear, apparel, and accessories).
Under the apparel segment, the company offers apparel such as base layers, Nike Pro, tops and t-shirts, hoodies and pullovers, jackets and vests, pants and tights, shorts, socks, and accessories for football, basketball, golf, skateboarding, and tennis.
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Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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