LONDON--(BUSINESS WIRE)--Technavio’s latest report on the global HDMI (high-definition multimedia interface) and DisplayPort market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
Sunil Kumar Singh, a lead analyst from Technavio, specializing in research on embedded systems sector, says, “The rising demand for high-quality video content is a key factor in the HDMI and DisplayPort market. Technological advances in the media and entertainment sector have resulted in the rise in the demand for HD and UHD videos, which contribute to the adoption of HDMI and DisplayPort in consumer electronic devices.”
The increasing adoption of DisplayPort technology in laptops and computers is one of the major growth drivers in the global HDMI and DisplayPort market. DisplayPort interface has almost replaced the hodgepodge of digital video connectors that were used in PCs and laptops. DisplayPort connectors are multi-tasking, and a single CPU can be connected to multiple screens and carry the audio and video signals. In addition, DisplayPort technology provides higher bandwidth than HDMI, which leads to high data transfer rate. As of 2016, the DisplayPort interface is available in USB-C type format on some high-end devices such as Apple MacBook.
The top three emerging trends driving the global HDMI and DisplayPort market according to Technavio hardware and semiconductor research analysts are:
- Integration of HDMI and DisplayPort technologies
- Growth of digital signage market
- Increasing demand for HDMI and DisplayPort in smartphones and tablets
Integration of HDMI and DisplayPort technologies
HDMI has a higher penetration in consumer electronic and communication devices compared to DisplayPort, which means that a wider range of devices are equipped with HDMI as compared to DisplayPort. Many times, this results in inconvenience to users if they have a source device equipped with DisplayPort and display device equipped with HDMI or vice versa. Moreover, with increasing technological advances worldwide, the trend of miniaturization of devices and technologies is prevalent in the market. Consecutively, manufacturers worldwide are focusing on reducing the size and space required within the devices to equip them with HDMI and DisplayPort technologies.
In order to improve compatibility between the two interfaces, manufacturers such as Lattice Semiconductor have designed and developed HDPlay transceivers that combine both HDMI and DisplayPort functionality in a single IC. This reduced the size and space that each HDMI and DisplayPort components required. HDPlay can be connected to a wide range of multimedia devices.
Growth of digital signage market
Recently, Technavio analysts have observed that digital signage has emerged as one of the applications of HDMI and DisplayPort interfaces during the forecast period as they facilitate high-quality A/V data transfer. Digital signage is used in navigation, place making, exhibitions, public installations, marketing, and outdoor advertising.
Digital signage is very effective in attracting customers into a store and guiding them to different areas of the store, thereby increasing the time they spent in the store. It has enormous potential to interact directly with consumers (as customized messages can be displayed to target varied customer interests) and can influence viewer behavior. Advantages such as the elimination of paper waste, audience engagement, dynamic content control, cost-effectiveness, and targeted content display make digital signage a reliable alternative to other advertising media like posters and banners.
Moreover, interactive digital signage is one of the nascent trends in the advertising industry. It involves real-time audience interaction with the product or the service that is being advertised. For instance, the British Airways’ interactive billboard that was installed in London in 2016 displays the flight details when an aircraft passes through the billboard's location.
Increasing demand for HDMI and DisplayPort in smartphones and tablets
Smartphones and tablets constitute a major share of the consumer electronics market and hence are some of the major target products for HDMI and DisplayPort vendors. The global unit shipments of smartphones were 1.44 billion in 2015 and are expected to reach 2.07 billion by 2020, growing at a CAGR of 7.61%. Tablet shipments totaled 289 million units in 2015 and will reach 431 million units by 2020, growing at a CAGR of 8.29%.
“In recent times, a limited number of smartphone and tablet manufacturers offer HDMI or DisplayPort output ports in their products. These ports enable users to connect to external monitors and enjoy a high-definition experience on a big screen. It also helps professionals present on projectors connected to smartphones or tablets via HDMI or DisplayPort,” asserts Sunil.
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Key vendors are as follows: |
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| Lattice Semiconductor | ||||
| NXP Semiconductors | ||||
| STMicroelectronics | ||||
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Source: Technavio |
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