PHOENIX--(BUSINESS WIRE)--myThings, a global leader in dynamic retargeting and performance display advertising, today announced a new tool designed to provide advertisers with unmatched levels of optimization, insight and transparency of their retargeting campaigns. With myFunnel the sales funnel powering programmatic advertising is now fully customized, for the first time in this industry.
Traditionally the sales funnel, which maps the journey of a website’s users – from first contact to first and subsequent conversions, then dormancy – has been the same across all advertisers. Using myFunnel, an advertiser can now custom-select a sales funnel that fully reflects their internal business and sales logic.
“myThings strives to provide advertisers with full control over their programmatic performance advertising,” said myThings CEO, Assaf Suprasky. “With myFunnel, we get closer to this goal by ensuring that our campaigns are fully tailored to each specific advertiser at the most fundamental level. Taken together with dynamic creative that is fully brand-aligned and uses no templates, myThings now offers an unprecedented and truly compelling level of programmatic customization and control to the savviest marketers.”
myFunnel delivers greater returns through bidding optimized to the highest-value impression opportunities by ensuring that programmatic campaign algorithms properly understand how users are defined at each funnel stage, and when they should be moved from one stage to the next. Through myFunnel, advertisers now have fresh levels of insight into the return on advertising spend (ROAS) at every funnel stage.
With myFunnel, myThings now provides:
Custom segmentation strategy
Built directly on top of the
custom sales funnel, myThings segments are now more accurately populated
with the correct profile users for the most successful retargeting
outlook.
Deeper Audience Segment Transparency
Marketers can now
acquire deeper insights about how each of their audience segments
performs within a single campaign. myThings’ enhanced audience segment
transparency allows for more narrowly defined audience segments,
providing deeper visibility and campaign insights. Unique in the
industry, these transparency tools not only give advertisers greater
insights into campaign performance, they also assure proper attribution
and protect advertisers from fraud.
Model and bidding optimization per advertiser
myThings fully
understands the value of each impression opportunity by recognizing
where it fits in the funnel, and the company’s machine-learning models
and algorithms optimize the real-time bidding process across all ad
exchanges.
Custom dynamic creative at each funnel stage
With myFunnel,
myThings assigns custom dynamic creative, that’s fully brand aligned and
uses absolutely no templates, to each funnel stage – for on-point
customer messaging.
Per-stage ROI insights and transparent budget allocation
With
myFunnel advertisers see a full performance breakdown of their campaigns
and user activity by funnel stages that are completely customizable.
This gives advertisers insight into where the biggest retargeting
returns are being generated so they can reallocate their spend
accordingly for maximum ROAS.
“myThings has always worked to provide the best and most reliable data for marketers to better manage successful ad campaigns,” added Suprasky. “In a period of time where there is some question about the ethics of our industry, myThings prides itself on the integrity of our solution and the people who support it, so we understand that by proudly wearing a bright white hat, we’re inviting all competitors to show our faults and attempt to prove us wrong. We gladly accept this challenge as it not only helps keep us honest, it should help improve the programmatic advertising industry as a whole.”
About myThings
myThings is a global leader in fully
customized performance programmatic, personalizing dynamic creative for
leading global brands on web and mobile. With more than a decade of
experience in retargeting and re-engagement, we work with the largest
retail, travel and ticket sales brands including Nordstrom Rack,
Vistaprint and Puma among other national and global brands. We strive to
provide unmatched levels of customization and control, as well as
dynamic, optimized creative that is properly brand-aligned, in addition
to performance at scale. Our solutions marry the best of performance and
brand marketing, all in real time. This really is performance
programmatic made for you.
Follow myThings on Social Media
- https://twitter.com/mythingsmedia
- https://www.facebook.com/mythingscom/
- https://www.linkedin.com/company/49604
- https://plus.google.com/113256264726889417169
