BOSTON--(BUSINESS WIRE)--According to the latest research from Strategy Analytics, smartphone shipments grew 19 percent annually to reach 31 million units in India during the second quarter of 2016. Android was the star performer and maintained first position with a record 97 percent smartphone OS marketshare in India.
Rajeev Nair, Senior Analyst at Strategy Analytics, said, “Total smartphone shipments in India grew a healthy 19 percent annually from 25.8 million units in Q2 2015 to 30.7 million in Q2 2016. India is currently the world’s third largest smartphone market, after China and the US. India is growing quickly due to low smartphone penetration rates, an expanding middle class with more disposable income, and intense competition among major vendors, retailers and operators.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Android shipped 29.8 million smartphones in India in Q2 2016, growing an impressive 28 percent annually from 23.2 million units in Q2 2015. Android maintained first position across India with a record 97 percent OS share for the quarter, up from 90 percent a year ago. Android dominates the India smartphone market and looks unbeatable right now, due to its deep portfolio of hardware partners, extensive distribution channels, and a wide range of low-cost apps like Gmail.”
Woody Oh, Director at Strategy Analytics, added, “Apple iOS fell 35 percent annually and shipped 0.8 million smartphones in India in Q2 2016. Apple’s smartphone marketshare has halved from 4 percent to just 2 percent in India during the past year. Apple iOS will need to reduce iPhone pricing to cheaper levels, attract more operator subsidies and enlarge its retail presence through Apple stores or online channels if it wants to regrow significantly in the future.”
Exhibit 1: India Smartphone OS Shipments and Marketshare in Q2 2016 1
| India Smartphone Operating System Shipments (Millions of Units) | Q2 '15 | Q2 '16 | |||||
| Android | 23.2 | 29.8 | |||||
| Apple iOS | 1.2 | 0.8 | |||||
| Others | 1.4 | 0.1 | |||||
| Total | 25.8 | 30.7 | |||||
| India Smartphone Operating System Marketshare (%) | Q2 '15 | Q2 '16 | |||||
| Android | 90.0 | % | 97.1 | % | |||
| Apple iOS | 4.5 | % | 2.4 | % | |||
| Others | 5.5 | % | 0.5 | % | |||
| Total | 100.0 | % | 100.0 | % | |||
| Total Growth: Year-over-Year (%) | 44.9 | % | 19.0 | % | |||
| Source: Strategy Analytics | |||||||
The full report, India Smartphone Vendor and OS Shipments in Q2 2016, is published by the Strategy Analytics Handset Country Share Tracker (HCST) service, details of which can be found here: http://tinyurl.com/jem3vdd.
About Strategy Analytics:
Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, Taiwan, India and China. Visit www.strategyanalytics.com for more information.
1 Numbers are rounded. OS stands for Operating System.
