ORANGE, Calif.--(BUSINESS WIRE)--American Advisors Group (AAG), the leading reverse mortgage lender in the nation, today announced the premiere of its new television commercial campaign starring the company’s new national spokesperson, Emmy and Golden Globe award-winning actor Tom Selleck. The commercials began running today across cable and national networks including ABC, NBC and CBS.
The announcement comes as AAG unveils a fresh new marketing strategy that aims to correct common misperceptions head-on about reverse mortgage loans and also explain why home equity should be considered as another source of income in the retirement planning process. The first commercial airing this week is a :120 second spot entitled, “Too Good to be True,” and will be followed shortly by two additional commercials. All of the ads will come packaged as both :60 and :120 second spots.
AAG collaborated with agency partner Siltanen & Partners Advertising on the new campaign, taking a fresh new approach that is visually more dramatic and compelling than with past commercials. Along with the ads, AAG has debuted a new tagline, “Bringing Stability to Your Retirement,” and created a new, comprehensive information kit that explains how home equity may be used in retirement planning.
“The spots show what we’ve known all along – that Tom Selleck connects extremely well with the camera, straight into America’s living rooms. And you’ll feel that within the first few frames of the ad,” stated Teague McGrath, chief creative officer for AAG. McGrath explained, “Stylistically speaking, we’ve taken more of a cinematic approach to draw attention to the message that reverse mortgages are more than they used to be, now offering greater financial security with new guidelines and policies in place.” McGrath continued, “Once you see the new spots featuring Tom, I believe you’ll agree … reverse mortgage loans never looked so good.”
With the naming of Selleck as its new spokesperson, AAG is working to increase awareness among senior American homeowners that home equity should be considered as part of a comprehensive retirement planning strategy.
According to Reza Jahangiri, chief executive officer for AAG, “The traditional approach to retirement planning – savings, Social Security and pension plans – is likely not enough for the more than 55 percent of Americans whose primary asset is home equity.” He continues, “We feel passionately that Tom Selleck is the voice Americans can trust to explain how a reverse mortgage can help fund longevity.
A link to the “Too Good to be True” :120 second commercial may be found here.
About American Advisors Group
American Advisors Group (AAG) is the nation’s leader in reverse mortgage lending. We are dedicated to helping American seniors convert a portion of their home equity, a largely untapped asset, to help fund their retirement needs.
AAG holds an A+ rating by the Better Business Bureau, has a 96% customer satisfaction rating and is a proud member of the National Reverse Mortgage Lenders Association (NRMLA). To learn more about American Advisors Group and reverse mortgage loans, please visit the company’s website at www.aag.com, on Facebook and on Twitter.
