WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Dannon Danimals, the leading yogurt brand for kids, and Fuel Up to Play 60, the nation’s largest in-school wellness program, announced their renewed collaboration to inspire kids to fuel up with nutritious choices and get active for at least 60 minutes a day, building on the success of their inaugural promotion in 2015-16.
Focused around a national back-to-school retail promotion, parents and kids across the country are encouraged to search for one of five “golden” Danimals Bongo smoothies and/or Danimals Squeezables low fat yogurts for a chance to win a field day for their school with NFL players. As part of its mission to bring health through food to as many people as possible, Dannon is awarding a total of $30,000 to the winning schools ($6,000 each) to help make their schools and communities healthier environments.
“Dannon is committed to childhood health and wellness and that begins by providing healthful options and encouraging children and adults to enjoy our products as part of a healthy diet,” said Angela Grist, Marketing Director for Dannon’s kids’ portfolio. “Our collaboration with Fuel Up to Play 60 last year engaged and motivated parents and kids around nutrition and physical activity, and the promotion touched tens of millions of parents and kids, with more than 3,000 children participating in the field day events. We’re excited to bring it back again this year.”
More than 25 million packages (an increase of nearly 6 million packages over the 2015 promotion) of Danimals Smoothies and Danimals Squeezables low fat yogurt will highlight the promotion to find the five “Golden Bongos,” the much beloved Danimals character. Food retailers nationwide have started to receive products in stores and the search for the “Golden Bongos” will be active through October 31. The local field days with NFL players will occur in spring 2017 for the winning students and their schools.
As a result of the 2015-16 promotion, Dannon Danimals and Fuel Up to Play 60 awarded six schools with field day events and a $5,000 grant to implement health and wellness programming in each school.
“Having the field day experience at our school with an NFL player is an experience I know our students will remember for the rest of their lives,” said Steven Baker, Principal Atkins School, Saginaw, Mich. recipient of the 2015 school field day. “I am confident that the messages shared will have a long and lasting impact.”
NFL players ODELL BECKHAM, JR., New York Giants wide receiver, and MATT RYAN, Atlanta Falcons quarterback, along with Disney stars ROWAN BLANCHARD of Girl Meets World, and JAKE SHORT of Lab Rats: Elite Force, will also be lending their support again this year via a national television advertisement and other media promotions. The ad will air across Disney XD, Nickelodeon and Cartoon Network channels in addition to other digital channels.
“As the nation’s largest and most successful school health and wellness program, Fuel Up to Play 60 empowers youth in schools nationwide to create healthy changes to their educational environments, and to improve students’ nutrition and physical activity habits,” said Mark Leitner, Executive Vice President, Fuel Up to Play 60. “We are excited to once again partner with Dannon on this year’s promotion and to continue to raise awareness of the importance of eating nutritious foods, including dairy, and to getting active for at least 60 minutes each and every day.”
*For more information about the promotion, visit: www.danimals.com/fueluptoplay60. No purchase or payment of any kind is necessary to participate or win. Purchase will not increase chances of winning.
About Dannon
Headquartered in White Plains, New York, Dannon has plants in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, which make more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve the diverse needs of its retail and foodservice customers. Dannon strives to bring health through food to as many people as possible via its wide offering of delicious and wholesome refrigerated and frozen yogurts. Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. For more information, visit dannon.com.
About Danimals Smoothies/Squeezable Yogurts
Danimals Smoothies provide parents with easy, fun and nutritious choices that kids like. They are a good source of Calcium and Vitamin D to help build strong bones and regulate muscle function. Danimals Smoothies and Squeezables Lowfat yogurt contain no artificial colors or flavors and no high fructose corn syrup, and they are great tasting snacks for kids. Danimals Smoothies and Squeezables can be found in the dairy aisle of food stores nationwide.
About National Dairy Council
National Dairy Council (NDC), the non-profit organization founded by dairy farmers and funded by the national dairy check off program, has been committed to research-based nutrition education and communications since its start in 1915. NDC is dedicated to bringing to life the dairy community’s shared vision of a healthy, happy, sustainable world – with science as its foundation. NDC’s staff of registered dietitians, researchers, and nutrition experts promote dairy’s role as part of a balanced diet, as well as educate people about the farm-to-table, table-to-farm connection. NDC has helped launch groundbreaking programs to benefit the health and wellness of children and adults, including Fuel Up to Play 60, which encourages youth to consume nutrient-rich foods and achieve 60 minutes of physical activity each day. NDC has also helped launch the Future of Food Partnership and The Great American Milk Drive, which both address food insecurity in America. For more information, visit www.NationalDairyCouncil.org and www.DairyGood.org and follow NDC on Facebook and Twitter (@NtlDairyCouncil).
About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Football League (NFL) and National Dairy Council (NDC), which was founded by America’s dairy farmers, in collaboration with the U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day. As a result of the program, 13 million students are making better food choices by selecting nutritious options like low-fat and fat-free dairy products, fruits, vegetables and whole grains. Additionally, 16 million students are getting more physically active during the school day as a result of the program.
Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student contests. Visit FuelUpToPlay60.com to learn more.
