PITTSBURGH--(BUSINESS WIRE)--DEVOURTM, a new frozen meal line, launches nationwide this month, aiming to disrupt the $7.2 billion frozen meal category1 by introducing crave-able meals to a traditionally “good enough” category.
Last year, 77 percent of Americans brought home a frozen meal2, but there’s no telling what percentage looked forward to eating them. That’s why DEVOUR is doing things differently, introducing meals so ridiculously delicious you would never expect them to come from the freezer.
Available in 12 varieties for a suggested retail price of $3.99, DEVOUR delivers on bold flavor combinations like White Cheddar Mac & Cheese with Applewood-Smoked Bacon, Buffalo Chicken Mac & Cheese, and Chicken Enchiladas Suiza.
“For years there has been an unmet need in the frozen meal category for food that’s not just dependable but also something you look forward to eating,” said Molly White, Brand Manager for DEVOUR. “Finally, there’s a product that gives people what they really want: real taste to fulfill real cravings.”
On DEVOUR’s website (www.devour-foods.com), fans can find mouthwatering meals categorized by creamy, crispy, cheesy, spicy, sweet, and smoky. Fans can find DEVOUR frozen meals in their area by clicking the “locate” button.
ABOUT DEVOURTM
We believe all food should be mouth-watering. So in each of our meals, we dial up the taste. Max out the flavor. Turn up the texture. Tender meats and creamy sauces. Crispy crusts and gooey cheeses. Spicy, smoky or savory, sometimes sweet. Always ridiculously delicious. For more information, visit www.devour-foods.com
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and beverage company in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company's iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
1 Nielsen Data 1/32016
2 Nielsen Panel Data 12/26/2016
