LONDON--(BUSINESS WIRE)--Technavio has announced the top five leading vendors in their recent global large area liquid crystal display (LCD) display market 2016-2020 report. This research report also lists ten other prominent vendors that are expected to impact the market during the forecast period.
Competitive vendor landscape
According to the report, LCD panels are one of the most widely used display panels across all the application segments including digital signage, monitors, notebooks, public displays, tablet, and TVs. Manufacturing LCD display panels requires economies of scale because the equipment used to manufacture these displays is expensive. This presents high entry barriers for LCD display panels manufactures.
While the growth of LCD displays for monitors, notebooks, and tables is stagnant or declining, the market for small and medium-size displays such as smartphones is growing rapidly. The demand for LCD displays for TVs is rising because of the strong demand for UHD TVs. Many Chinese manufacturers are enhancing their LCD panel production facilities, leading to the higher production of LCD displays. In 2015, manufacturers ended up adding excess inventory, leading to a decline in the average sale price (ASP) of LCD displays.
As Chinese manufacturers have the advantage of manufacturing LCD panels at lower cost, the declining ASP of LCD panels is creating pressure on the leading manufacturers such as LG and Samsung. “The lower profit margin, due to the intense competition from Chinese vendors, is forcing other manufactures to shift to different technologies like quantum dots LCD displays and OLEDs. As these technologies require economies of scales and are capital intensive in nature, LG and Samsung can maintain their market share by incorporating quantum dots technology,” says Sunil Kumar Singh, a lead analyst at Technavio for displays sector.
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Key vendors:
LG Display
LG Display manufactures TFT-LCD technology-based display panels that are used in notebook computers, desktop monitors, tablet computers, entertainment systems, and automotive displays. The end customers of the company include leading manufacturers of tablet computers, televisions, desktop monitors, notebook computers, and mobile phones. It designs and manufactures display panels to meet different size and performance specifications including thinness, resolution, response times, weight, power consumption, color quality, and viewing angles. It focuses on R&D and engineering to capitalize on its technology for better sales.
Samsung Display
Samsung Display's marketing strategy has facilitated the enhancement of its product portfolio and allowed it to introduce premium products in the market. This has resulted in a rise in sales and higher profits for the company. It focuses on increasing its profitability by maintaining a stable growth rate, which it intends to achieve through further diversification of its businesses. It has adopted the strategy of maintaining a reliable credit rating to avoid major fluctuations in operating profits.
Innolux
Innolux offers TFT-LCD panel modules and touch panels for consumer electronics manufacturers. It offers TFT-LCD panel modules for TVs, desktop monitors, notebook PCs, medical, and industrial applications.
The company plans to tap the market for wearable electronic display panels, which is a potentially lucrative segment with its low-temperature polysilicon-based displays, to ensure a strong position in the competitive market in Taiwan.
AU Optronics
AU Optronics is one of the leading TFT-LCD panel providers. It offers TFT-LCD panels that are used in monitors, televisions, mobile PCs, mobile devices, automobiles, industrial PCs, point-of-sale (POS) terminals, and ATMs. The company sells its products to OEM service providers and brand customers. It has manufacturing facilities in China and Taiwan. The company is focusing on enhancing its technological strengths, which will enable the development of many new products. It had 14,200 patents for TFT-LCD manufacturing processes and products.
BOE Technology
BOE Technology, formerly known as Beijing Orient Electronics, offers display technologies and its products and services. It sells TFT-LCD panels and modules, backlights, and display products and solutions in China and worldwide. In 2015, the company invested USD 3.5 billion to build BOE Gen 6 fab for the production of LTPS LCD or AMOLED display panels. The fab is scheduled for production by H1 in 2017, with a production capacity of 45,000 substrates per month. It also collaborated with Changhong, a consumer electronics company in China, to build a B11 Gen 8 fab in Mianyang.
Browse Related Reports:
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