RICHMOND, Va.--(BUSINESS WIRE)--Extra, extra, read all about it! 2nd & Charles management announced details today surrounding the anticipated grand opening of the brand’s Richmond location. The eclectic retailer, which specializes in trading books, video games, vinyl records, collectibles and more, will officially debut its new store on Saturday, July 30 in the Tuckernuck Square shopping center, located at 9004 West Broad St. Festivities are set to begin at 10 a.m. and will include Harry Potter-themed activities, photo opportunities with costumed characters, a gaming tournament, face painting, crafts and more.
“2nd & Charles is not your average book store,” said Scott Kappler, vice president of marketing for 2nd & Charles. “The Richmond community is in for a very different kind of shopping and trading experience. Each store is like a diverse treasure trove of books, accessories and games galore – you could easily spend hours browsing the aisles, and you really never know what you’ll find!”
Starting at 2 p.m., shoppers can take part in magical festivities throughout the day in honor of the epic book release of “Harry Potter and the Cursed Child – Parts I & II,” the theatrical eighth installment of JK Rowling's best-selling series. The Harry Potter-themed scavenger hunt will kick off the celebration as patrons take a photographic journey throughout the store. The official countdown party will begin at 9 p.m., featuring a Sorting Hat ceremony for guests to discover in which of the Hogwarts houses they belong. Every half hour, shoppers can join in the various interactive activity stations leading up to the midnight book release. The event will feature face painting, a coloring station, Harry Potter trivia and a wand-making session. Beginning at 11 p.m., fans are encouraged to don their best Hogwarts robes with brooms and wands in tow, and enter the costume contest. Customers can register to win the ultimate Harry Potter prize pack, and attendees will even receive an exclusive swag bag filled with enchanted goodies!
As part of the grand opening festivities, shoppers can also enjoy photos with costumed characters, family-friendly activities and a Nintendo gaming tournament. There will also be special prizes up for grabs! Five lucky guests will receive a $100 shopping spree at 2nd & Charles, and customers can enter to win a $500 gift card.
Fervent Harry Potter fans, who are eager to get their hands on the anticipated eighth installment, can reserve a copy by purchasing a pre-order voucher at any store location now through July 30. Customers who purchase a voucher before July 31 will also receive a $10 reward card for 2nd & Charles.
Grand Opening event schedule:
- 10 a.m. - 12 p.m. (Noon): Meet and Greet character appearances with photo opportunities; free face painting and balloon art for the children.
- 10 a.m. - 4 p.m.: Register for prizes and giveaways throughout the day including several $100 2nd and Charles gift cards, as well as a $500 2nd & Charles gift card.
- 11 a.m.: Kid’s story time and activities
- 2 p.m.: Harry Potter-themed scavenger hunt
- 4 - 6 p.m.: Nintendo gaming tournament in The Arena
- 9 - 11 p.m.: Harry Potter-themed activity stations, including Sorting Hat ceremonies, coloring station, trivia contest, wand making craft, Harry Potter prize giveaways and more
- 11 p.m.: Harry Potter-themed costume contest
- 12 a.m. (Midnight): Midnight release of “Harry Potter and the Cursed Child – Parts 1 & 11”
2nd & Charles buys and sells new and used books, CDs, DVDs and Blu-Ray, video games, game systems, vinyl records, comic books, electronics, toys, collectibles and more. Customers wishing to sell their own used items can check them upon arrival and redeem for cash or store credit. The specialty shop, which draws a diverse audience of gamer fanatics, pop culture junkies, movie buffs, bookworms and much more, offers over 300,000 items in more than three miles of stocked shelf space.
2nd & Charles Richmond store hours will be Monday through Thursday from 10 a.m. – 9 p.m.; Friday through Saturday from 10 a.m. – 10 p.m.; and Sunday from 10 a.m. – 8 p.m.
For more information about 2nd & Charles in Richmond, visit 2ndandcharles.com/locations/richmond-va.
About 2nd & Charles
2nd & Charles specializes in trading used books, audio books, CDs, DVDs, video games, game systems, vinyl records and accessories. Stores buy and sell based on the condition and popularity of the product.
For more information, visit 2ndandcharles.com. Follow 2nd & Charles on Facebook (facebook.com/2ndandCharles).
