CINCINNATI--(BUSINESS WIRE)--The Pepto-Bismol 5-Symptom Song & Dance, with its famous and catchy chorus line – nausea, heartburn, indigestion, upset stomach, diarrhea – danced its way back into American homes today, 10 years since the last commercial cha-cha’d onto TV airwaves in 2006. Over the years, the song evolved from a simple brand advertisement to an iconic commercial jingle and became permanently embedded into American pop culture. In fact, die-hard Pepto-Bismol fans continue to request its comeback across the brand’s social media channels.
In celebration of the 10-year anniversary since the last 5-Symptom Song & Dance TV Commercial was released, Pepto-Bismol refreshed it with a modern country and western twist. But it’s still the same fun, cheeky (pun intended) jingle we all know and love from the original ads. The brand made the decision to revive the song in response to its loyal, nostalgic fans, while also introducing the classic tune to a new generation. The ripe social media environment was another major factor in its return. Given the rise in user-generated video content, this trend lends itself perfectly to the 5-Symptom Song & Dance.
“We determined that now is the best time to bring back the Pepto-Bismol 5-Symptom Song & Dance to jumpstart more brand engagement with consumers and to build campaign momentum in a way that wasn’t possible 10 years ago,” said Lisa Tecklenburg, Associate Brand Director, North America Digestive Wellness at P&G. “We hope new and existing Pepto-Bismol fans will take part and post their own version of the song and dance!”
Pepto-Bismol wants people to celebrate life and the 5-Symptom Song & Dance reminds Americans that Pepto-Bismol’s got them covered, from epic holiday celebrations all the way to that extra bowl of fries at lunch. If you know the jingle, you’ll remember exactly when to reach for the soothing pink relief – whenever nausea, heartburn, indigestion, upset stomach, and diarrhea strike.
“Our research shows that the two most recognizable brand assets are the pink liquid in a bottle, followed by the iconic Pepto-Bismol 5-Symptom Song & Dance,” said Tecklenburg. “It was only on air for four years out of the brand’s 100+ year history, which demonstrates the strength of this powerful asset.”
During the years the 5-Symptom Song & Dance was featured in Pepto-Bismol advertising the brand saw four consecutive years of growth. The Pepto-Bismol 5-Symptom Song & Dance is fun and effective because it’s simple and direct, and the brand is thrilled to get back to its roots to see how this updated version of the campaign resonates with consumers.
To view the new commercial, visit www.youtube.com/peptobismol. Show us your take on the Pepto-Bismol 5-Symptom Song & Dance by sharing with our Facebook community: www.facebook.com/peptobismol
*Use as directed for relief of upset stomach due to overindulgence in food and drink.
About Pepto-Bismol
Pepto-Bismol is the only leading brand that can provide soothing relief for five different stomach symptoms: nausea, heartburn, indigestion, upset stomach and diarrhea. Manufactured by Procter & Gamble for adults and children 12 years of age and older, Pepto-Bismol is available in multiple forms (regular strength liquid, maximum strength liquid, chewables, caplets and To-Go Cherry Chewables) and flavors (Peppermint with InstaCool, Cherry, and Original wintergreen).
The brand also offers Children's Pepto Antacid for children 2 years of age and older.
For additional information, please visit www.pepto-bismol.com.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
