AUSTIN, Texas--(BUSINESS WIRE)--Kasasa®, formerly BancVue®, announced that MoneyIslandTM, its award-winning, free money management game for children, continues to grow in popularity, recently ranking among iTunes’ most popular apps.
MoneyIsland teaches children important money management skills through fun games either at home or in the classroom. In fact, it has helped more than 125,000 kids become financial gurus through its program offered in over 2,500 classrooms across the country. An instructive, entertaining online experience and offline curriculum, MoneyIsland educates children in three key areas – Saving & Spending, Sharing & Investing and Using Credit Wisely – while also building valuable math skills.
“Talking to kids about budgeting, taxes and credit in a fun and exciting way is practically impossible, but we all know financial education is critical,” said Gabe Krajicek, CEO of Kasasa. “It’s important that children learn about money management early on to have a strong foundation for future success, and we believe it can be fun. This is why we created MoneyIsland. As the school year wraps up, this game is a great way to keep children engaged through the summer as well as learn important money management skills.”
Krajicek added, “There is also a huge value for financial institutions. As this game grows in popularity, community banks and credit unions have an opportunity to provide an innovative and entertaining solution that’s free. Consumers want to work with institutions that demonstrate a commitment to financial literacy and this game is an ideal way to do so while also providing a means to more deeply engage with customers.”
When kids play MoneyIsland, they enter a virtual world that not only makes learning fun, but also tracks and encourages their progress. As they go on quests to fantastic destinations like the Eiffel Tower and Atlantis, they learn real-life principles of financial responsibility.
MoneyIsland was recognized as Best in Show at Finovate and received the EIFLE Award for “Instructional Game of the Year.” The game allows community banks and credit unions to develop strong relationships with local children and their parents while also receiving CRA credit during federal examinations.
About Kasasa
Kasasa®, formerly BancVue®, is the innovative leader in branded, community-powered banking products proven to drive profit and growth for community financial institutions. With unprecedented access to training, compliance, research, support resources and customized consulting, Kasasa’s flagship suite provides a research-based strategy leveraging the power of a branded relationship platform. Kasasa is making community financial institutions the topic of conversation for happy consumers nationwide. For more information, please visit www.kasasa.com, or visit them on Twitter @Kasasa, @KasasaNews, Facebook, or LinkedIn.
