BRUSSELS & GRAZ, Austria--(BUSINESS WIRE)--Selinko, the Belgian company specializing in digital authentication of
products, has announced a collaboration with NXP Semiconductors (NASDAQ:
NXPI), thereby extending its range of secure NFC tags to provide a
solution adapted not only for great vintages, but also for all other
wine categories.
Patrick Eischen, CEO Selinko: “We're delighted
with this collaboration, which represents a real opportunity for
vintners to be able to enter a new digital era and gain easier access to
an NFC authentication technology with encryption - a type of solution
that was previously only used for great vintages.”
The Geantet-Pansiot estate in Burgundy is paving the way by
connecting its entire production, starting with its 2015 vintage.
Just
under a year after announcing the adoption of Selinko technology for its
great vintages, Fabien Geantet, owner of the highly respected
Geantet-Pansiot estate in Gevrey-Chambertin, has announced his intention
to extend his collaboration and protect his entire production by
equipping each bottle with a unique, secure NFC tag from NXP, which can
be authenticated using the Selinko mobile app. Fabien Geantet « As a
passionate winemaker, I feel it is essential to be able to continuously
guarantee to my consumers and my customers a level of expertise and
quality worthy of a genuine Geantet-Pansiot wine,” said Fabien Geantet.
“I was very quickly convinced by the strength of the Selinko platform’s
multi-service approach, which meets all of my needs with a single
technology ».
A single technology, three benefits
Selinko platform
combined with NXP’s MIFARE Ultralight® C chip will enable the estate to
safeguard its distribution network in order to protect its wines from
counterfeiting, combat gray markets and also to communicate with its
customers directly and in a targeted manner. The customers, for their
part, will be able to authenticate their bottle and obtain information
about the wine (vintage, production, serving temperature, storage, etc.)
and the estate, simply by tapping the back label with their NFC
smartphone. According to Sylvia Kaiser-Kershaw, NXP Global Segment
Marketing RFID-NFC Smart Consumer Products: “Selinko offers an
innovative and comprehensive solution, well-known in the wines and
spirits market. By combining the expertise and innovation of our two
companies, we can work together to raise awareness and increase take-up
of digital authentication technologies in the wine industry, in order to
improve the level of protection compared to existing technologies and to
reconnect winegrowers to their customers, in a world that is
increasingly becoming connected, mobile and shared”.
By tagging its bottles, Geantet – Pansiot is also accessing a
unique gray-market detection system involving the distribution network
and the customers.
The sale of bottles outside their
established markets can now be countered thanks to Selinko’s solution.
This solution, which engages the distribution network and the end
consumer at the same time using one and the same technology, does not
require any particular investment (apart from an NFC-enabled
smartphone), or any specific technical expertise.
It enables each
bottle to be uniformly traced as far as the end customer. Each bottle is
initially assigned to a distributor, importer or final customer and to a
geographic area dependent thereon. Deviations can be detected and
flagged up to the vintner via an online platform (Brand Manager). Armed
with a simple expert app available on an NFC smartphone, those involved
in the Geantet-Pansiot distribution chain will be invited to identify
themselves and scan the bottles to ensure proper delivery to their final
destination. They will also benefit from useful information about the
wines and the estate. The end consumer, by scanning the bottle, will be
the final link in this chain of traceability. Unlike the
technologies often used in this area, using a unique tag for each bottle
with an encryption system offers a far more reliable alternative in
which the risk of duplication is greatly reduced, and does not require
any particular expertise on the part of the consumer or the distributor
when it comes to identifying a visual marking as being original or fake.
The connected Geantet-Pansiot bottles will be on sale at the beginning of 2017.
About SELINKO
We give every object a digital identity.
Selinko
is the first all-in-one solutions provider for brands that want to
connect their products to the Internet of Things. We mark each product
with an NFC tag that holds a unique digital identifier, which can be
read using an NFC smartphone. This identity enables us to provide high
value-added services to brands such as product authentication (up to
bank-level security), gray market detection, consumer engagement and a
patented certified e-commerce solution to eradicate the sale of fake
products online. Our solution is adapted to different sectors such
as wines and spirits, leather goods, perfumes and cosmetics, footwear
and apparel, etc. For more information, visit http://www.selinko.com
MIFARE is a registered trademark of NXP B.V.
