CONCORD, Calif.--(BUSINESS WIRE)--BevMo!, a specialty retailer of alcoholic beverages and related products in the western United States, today announced changes to the company’s leadership team as part of a strategic organizational transformation designed to streamline the business and accelerate growth. The company appointed Tamara Pattison as Senior Vice President, Chief Marketing & Information Officer, responsible for management of BevMo!’s newly-combined marketing and technology functions, and named Mandy Fields Senior Vice President, Chief Financial Officer, responsible for management of Corporate Finance, Accounting and the integration of an expanded data and analytics function supporting merchandising and operations. They will report directly to BevMo! CEO Dimitri Haloulos.
In addition to these appointments, Mr. Haloulos is implementing initiatives to simplify the organization of the business and accelerate decision-making and execution across all functions.
“To best position BevMo! for continued growth, we are taking steps to effectively break down silos within the business structure and focus our resources more efficiently,” said Mr. Haloulos. “The specific experience and skills Tamara and Mandy bring to the table are the right combination to drive new strategic initiatives forward, and they will each play a vital role in the implementation of these changes. Having previously worked with both, I am confident they have the necessary leadership skills to ensure all critical functions are moving in the same direction, with a shared strategy and common goals.”
Ms. Pattison brings more than 20 years of experience with marketing digital strategy for consumer and technology companies. She joins BevMo! from Albertsons Companies where she was most recently Senior Vice President of Digital Marketing and e-commerce. In this role, she was responsible for the company’s digital, e-commerce, shopper marketing and loyalty strategy, mobile solutions and overall user experience. Previously, she held senior product positions at Yahoo!, Cairo.com, DemandTec Corporation and Allegis Corporation. Ms. Pattison also spent years as a Principal Consultant for PriceWaterhouseCoopers. She holds a Bachelor of Science degree in Business Administration from California State University, Chico.
“BevMo has a loyal customer base, high brand awareness and significant opportunities for growth,” said Ms. Pattison. “I am excited to build upon BevMo!’s strong foundation, better aligning the Marketing and IT functions and focusing on strategies that will add value to the customer experience and drive meaningful business results.”
Ms. Fields also joins BevMo! from Albertsons Companies, where she most recently served as Vice President, Finance & Analytics, managing a multi-billion dollar P&L for the private label business, leading all strategic and financial planning functions for the organization and overseeing cost savings initiatives to drive EBITDA growth. Prior to Albertsons, Ms. Fields worked for Gap Inc., holding several finance positions focused on driving earnings growth for Banana Republic. Ms. Fields began her career in Investment Banking for JP Morgan in Equity Capital Markets. She holds a Bachelor of Science degree in Finance from Indiana University, Bloomington.
“I am honored to be joining Dimitri and the leadership team at BevMo! and look forward to implementing more data-driven decision making across the organization, increasing efficiency and enabling a stronger connection with customers,” said Ms. Fields.
Mr. Haloulos added, “I would like to thank Dan Carter and Michelle Farabaugh for their great work and dedication to our company. We wish them all the best in their future endeavors.”
About BevMo!
BevMo! is a specialty retailer of alcoholic beverages and related products in the western United States and among the largest in the country. With 159 stores in well-trafficked retail areas in major metropolitan markets in California, Arizona and Washington, BevMo! provides a friendly and welcoming environment for competitively priced wine, beer, spirits, non-alcoholic beverages and "goes with" products such as specialty foods and snacks, cigars, glassware and related bar and wine accessories. BevMo.com enables customers to purchase items online for shipping to homes or offices or for pickup within an hour from their local store.