ORANGE, Calif.--(BUSINESS WIRE)--American Advisors Group (AAG), the leading reverse mortgage lender in the U.S., today announced Emmy and Golden Globe award-winning actor Tom Selleck as its national spokesperson. Selleck is currently starring as NYPD Commissioner Frank Reagan on the CBS hit series “Blue Bloods” and is also the star of the popular “Jesse Stone” movie franchise based on the Robert B. Parker novels.
The announcement kicks off AAG’s launch of a refreshed, multi-faceted marketing campaign, which will include ads, a new AAG tagline and updated collateral. Together with Selleck, the company will continue to focus efforts on educating older Americans, their family members and caregivers about reverse mortgage loans that can help achieve financial stability in retirement.
After the passing of AAG’s previous spokesperson, former Senator Fred Thompson, the company spent months exploring potential spokespeople to represent the AAG brand. According to Chief Creative Officer Teague McGrath, “Our research reinforced the widespread recognition and respect that Tom Selleck has garnered among Americans and crosses generations. We believe he is the best candidate for the job and we’re thrilled to have him on board.”
A U.S. Army veteran, Selleck served in the 160th Infantry of the California Army National Guard from 1967 to 1973 and has worked tirelessly on behalf of veterans through various organizations. In 1997, Congress awarded Selleck the Horizon Award. This honor is presented to individuals from the private sector who have contributed to expanding opportunities for all Americans through their own personal contributions, and have set exceptional examples for young people through their successes in life. Selleck is particularly proud of being a board member of the Josephson Institute of Ethics, as the national spokesperson for the Character Counts Coalition. He considers himself privileged to have served together with the late Barbara Jordan, a hero of his who also served as the first African-American female elected to the United States House of Representatives.
AAG Chief Executive Officer Reza Jahangiri added, “It’s critical we partner with a spokesperson that older homeowners trust and with whom they feel a connection.” He explained, “I am confident that Tom, with his stature and credibility, will greatly assist us in continuing the conversation about the importance of home equity in retirement planning. He has been a welcome guest in American households for nearly 50 years and his record of service speaks for itself. We’re proud he’s part of the team.”
About his new role, Selleck said, “I am pleased and proud to be working with AAG. It was, after all, Fred Thompson who sparked my interest in reverse mortgages. I strongly believe that it is important for many Americans 62 and older, and just as importantly for their families, to know that a reverse mortgage can help them stay in their homes without giving up their ownership.”
About American Advisors Group
American Advisors Group (AAG) is the nation’s leader in reverse mortgage lending. We are dedicated to assisting American seniors convert a portion of their home equity, a largely untapped asset, to help fund their retirement needs.
AAG holds an A+ rating by the Better Business Bureau, has a 96% customer satisfaction rating and is a proud member of the National Reverse Mortgage Lenders Association (NRMLA). To learn more about American Advisors Group and reverse mortgages, please visit the company’s website at www.aag.com, on Facebook and on Twitter.
