SAN FRANCISCO--(BUSINESS WIRE)--Campaign Monitor, the leading provider of simple and elegant email marketing software for business, today introduced Campaign Monitor for Publishers. Developed by analyzing the success of 10,000 customers in the publishing industry, Campaign Monitor for Publishers makes it easy for any publisher to deliver highly relevant content, grow their email marketing lists, and drive audience engagement.
A new email marketing solution for digital and Internet publishers
Publishers rely on email marketing even more than other companies because it is the most effective channel to reach audiences. Today, publishers use email marketing to drive more than a quarter of their total revenue [1]. Publishers want to deliver emails that engage and grow their audience to deliver meaningful returns, but delivering timely, relevant and engaging content can require a lot of time and complex programming.
“Publishers have unique email marketing needs because their audience has expectations for email content, length and frequency that differs from other industries,” said Kraig Swensrud, CMO, Campaign Monitor. “With more than 10,000 customers in the publishing industry, we have prescribed the best practices and simple do-it-yourself technology to help publishers deliver messages that resonate with their audience.”
Introducing Campaign Monitor for Publishers
With Campaign Monitor for Publishers, now every publisher can drive audience development and engagement for the evolving world of digital and Internet publishing with new industry-specific technology, including:
- Industry-specific product integrations to grow email marketing lists. Publishers’ email marketing program success is often correlated with list size, because large audiences drive the impressions that deliver meaningful results. With Campaign Monitor’s powerful and easy-to-use integrations to the world’s leading publishing platforms, including out-of-the-box and flexible sign up forms for Wordpress and Facebook pages, publishers can fully host and manage sign-up forms with ease.
- Simple drag-and-drop tools that anyone can use to curate content. Curating content from a publishing platform and getting it into an email campaign that looks great on every device and inbox can be a long and painful process. With Campaign Monitor’s powerful drag-and-drop email design tools, anyone on a publishing team can quickly and easily create pixel-perfect email campaigns with the unique content format that aligns with their brand.
- Powerful email automation that drives higher audience engagement. Publishers want to send beautiful and relevant messages to their audience at a frequency that drives audience engagement. With Campaign Monitor’s email automation, publishers can easily create a series of personalized emails that make new readers feel welcome, and engage existing readers with content that appeal to their interests.
Leading Internet publishers drive growth with email marketing
More than 10,000 publishers globally, including Apartment Therapy, Buzzfeed, Fashion Magazine, Reddit, Rolling Stone and Vice Media use Campaign Monitor email marketing software to develop and engage their audience. BuzzFeed’s email marketing approach is consistently one of the top referrers of traffic to its website each month.
“Campaign Monitor gives us the tools we need to create, send, and test more than 20 email campaigns to readers in 170+ countries, and the data we need to keep improving them,” said Dan Oshinsky, director of newsletters, BuzzFeed. “Email is also one of our highest growth channels with a growing audience of 20 percent on a monthly basis.”
Pricing and availability
Campaign Monitor for Publishers is generally available today at no additional cost to Campaign Monitor customers. Additional information can be found at campaignmonitor.com/publishing.
About Campaign Monitor
Campaign Monitor is the leading provider of simple and elegant email marketing software for business. More than two million customers at 150,000 companies worldwide, including BuzzFeed, Coca-Cola, Disney, Rip Curl and the San Diego Chargers, use Campaign Monitor to run email marketing campaigns that deliver results for their business. Founded in 2004, Campaign Monitor has offices and 24/7 live support in 20 cities globally, including San Francisco, New York, London and Sydney. Learn more at www.campaignmonitor.com.
[1] The Relevancy Group (2016) KEYS TO DRIVING GROWTH FOR PUBLISHERS THROUGH EXTRAORDINARY EMAIL MARKETING
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