MINNEAPOLIS--(BUSINESS WIRE)--North America’s queen – the Dairy Queen® brand – today introduced Royal Blizzard Treats, a new line of premium Blizzard Treats with a topping-filled center. To promote the new Royal Blizzard Treats, the Dairy Queen system invites Queen Elizabeth II to sample the treat on her milestone birthday. And, in honor of the new royal line, the iconic red spoon will become gold to celebrate the premium treat.
The first Blizzard Treat ever to be deemed royal, this latest creation is not just a new flavor; it’s a new DQ Blizzard Treat experience for Dairy Queen fans. Beginning with a classic OREO Blizzard Treat and adding a decadent center of fudge, the Royal Blizzard Treat perfectly combines flavor and texture for a new take on dessert. Other new Royal Blizzard Treat flavors include the Royal New York Cheesecake, filled with a strawberry center, and the Royal Rocky Road Brownie with peanuts and brownie pieces, filled with a marshmallow center.
“This is innovation 30 years in the making. To our legions of world-wide Blizzard Treat Fans, we feel we owe them innovative ideas that are worthy of the Blizzard name,” says Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “We are so confident in the Royal Blizzard line that we’re crossing the pond to invite the Queen to try our newest Blizzard Treat. Who better than Queen Elizabeth II to be one of the first to try a royal treat on her milestone birthday? From one queen to another, we’re doing our part to make her 90th birthday her sweetest yet.”
The Dairy Queen system is offering to deliver a Royal Blizzard Treat to Queen Elizabeth II as a grand and delicious gift commemorating her 90th birthday. Should she accept, the DQ brand is ready to deliver the Blizzard Treat fit for royalty.
The Dairy Queen brand, a Berkshire Hathaway (NYSE: BRK.A and BRK.B) company, is known for blending the finest mix-ins and flavors into its creamy soft serve to create its renowned Blizzard Treats.
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and at twitter.com/dairyqueen. Fans can follow the DQ system’s invitation to Her Majesty at #TheDQRoyalvisit. Visit the DQ Facebook fan page, which has more than 10.3 million friends and become a friend at facebook.com/dairyqueen.
OREO is a registered trademark of Mondelēz International group, used under license.
About IDQ
International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minn., is the parent company of American Dairy Queen Corporation (ADQ). Through its subsidiaries, IDQ develops, licenses and services a system of more than 6,700 locations in the United States, Canada and 28 other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire), which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information, visit DairyQueen.com.
