NEW YORK--(BUSINESS WIRE)--Concentric Health Experience, an MDC Partners company and industry-leading healthcare and wellness marketing agency, today announced key milestones for 2016, including being named Manny Agency of the Year finalist and hiring executives Peter Carr and Arron O’Hare in London to grow the agency’s existing European presence.
“We continue to grow, but grow smart,” said Ken Begasse, CEO of Concentric Health Experience. “We have created a modern global agency; one that provides an integrated offering filled with deep institutional knowledge, experienced leadership and long-standing account continuity. This, combined with our focus on culture and commitment to people, has powered our outstanding growth over the past five years.”
Concentric was named Manny Agency of the Year in 2011 and 2015, and this marks the agency’s third consecutive, and fifth historically, nomination as a finalist. In 2015 Concentric grew 75%, increased worldwide staff 65% to 226 employees, and realized a 75% new business winning percentage. The agency deployed 13 integrated creative campaigns and launched 4 brands in 2015, yet also boasts an industry-leading employee retention rate of 88%.
“Last year we were named one of the top 25 healthcare agencies in the world, and we know that a strong, strategic presence in Europe is critical to our long term global success,” added Begasse. “Peter and Arron share our philosophy of creating value for clients through strong collaboration and forward-thinking innovation. They will have access to the entire Concentric network of over 200 employees both in Europe and the U.S. as they solve unique challenges for global healthcare brands.”
Carr is the former owner of Courtney Alexander Consulting Limited, where his client roster included Pfizer, Roche Products and Grunenthal. Over his 25-year career, he has held numerous marketing and executive positions in healthcare. O’Hare has over 25 years of experience in healthcare advertising agencies, having spent the past 13 years at DJM PAN Unlimited. During this time he has worked across a multitude of therapy areas for both UK and Global clients - large and small, and has led his teams to produce award-winning creativity.
“Europe is a unique healthcare market,” said Carr. “A broad understanding of both clinical and commercial issues is a must, but in addition, an agency must be able to identify when global needs to become local. I’m looking forward to building on the continuing success of Concentric and using our global network to expand our presence here in Europe even further.”
In addition to filling these two key executive roles, Concentric has added Ed Cowen as Executive Vice President and Head of Concentric Health Intelligence, the agency’s award-winning strategic insight and research arm, and 33 new employees to its New York headquarters, in a variety of roles within operations, creative and strategy.
About Concentric Health Experience
As the lead healthcare agency within parent company MDC Partners, Concentric Health Experience is built to address the needs of contemporary health brands in the ever-expanding healthcare space. Established in 2002, the agency has offices in New York and London and over 200 employees worldwide. The company has created a modern model of integrated specialists within media and strategy to build healthcare brands that are coherent, connected, and solution oriented, and was named Manny Agency of the Year in 2011 and 2015.
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