LONDON--(BUSINESS WIRE)--Technavio has announced the top six leading vendors in their recent global tea market 2016-2020 report. This research report also lists 12 prominent vendors that are expected to impact the market during the forecast period.
Competitive vendor landscape
According to Vijay Sarathi, lead analyst at Technavio for food research, “The global tea market is subject to rapidly changing consumer demands and preferences. Vendor performance in the market may be affected by changing consumer spending patterns. It may also be affected by consumer tastes; regional, national, and local economic conditions; and demographic trends. These changing economic conditions affect consumers’ living standards and will thus also affect vendors' businesses.”
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Associated British Foods (ABF)
ABF was founded in 1935 and is headquartered in London, UK. It is a diversified international group involved in the food, ingredients, and retail businesses. It manufactures and markets food and ingredients. The company operates as a subsidiary of Wittington Investments. It has operations in 47 countries located in Europe, the Americas, Southern Africa, Asia, and Australia.
ABF is established in the global tea market with its offerings through the grocery segment. It offers tea under the brand Twinings. Its partners are Cunard, Cutty Sark, and British Airways. As of 2015, the company had over 200 tea brands in over 100 countries worldwide.
Da Yi Tea (Taetea)
Taetea is headquartered in Kunming, Yunnan, China. It is a manufacturer and marketer of tea. It operates through over 2,200 stores.
Taetea has established its presence in the global tea market with its offerings through the following product categories: Classic Series , Imperial Series, and Master Series.
The company has concentrated on R&D activities for developing new technologies and products and has made huge investments in R&D. Through R&D, the company not only extends its product portfolio but also licenses or acquires externally developed technologies to be used in its product lines. This strong focus on R&D enables it to strengthen and expand its product portfolio, which drives its top-line performance.
Ito En
Ito En was established in 1966 and is headquartered in Tokyo, Japan. The company manufactures and sells tea leaves and beverages.
Ito En has established its presence in the global tea market with its offerings through the following product categories: Japanese tea beverages, black tea beverages, Chinese tea beverages, and tea leaves (including tea bags and instant tea products).
The company has established an integrated production system, covering all stages of tea production from the procurement and processing of tea leaves to packaging and sales.
Nestlé
Nestlé was established in 1866 and is headquartered in Vevey, Switzerland. It produces and markets food and beverages globally. The company operates in 197 countries worldwide.
Nestlé established its presence in the global tea market with its offerings under the brand name Nestea. It is manufactured and distributed by Nestlé Waters North America.
Tata Global Beverages (TGB)
TGB was established in 1962 and is headquartered in Kolkata, West Bengal, India. It is an integrated beverage business that offers tea, coffee, and water. It sells its products under the brand names Tata Tea, Eight O’Clock Coffee, Tetley, Jemča, Vitax, Himalayan, Grand Coffee, and Joekels.
TGB has established its presence in the global tea market with its offerings under the brands Tata Tea, Vitax, Tetley, Laager, Good Earth, Jemca, and Teapigs.
Unilever
Unilever was established in 1929 and is headquartered in London, UK. It provides foods, beverages, cleaning agents, and personal care products.
Unilever has established its presence in the global tea market with its offerings under the brands Lipton, PG tips, Brooke Bond, and Lyons Tea.
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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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