EMERYVILLE, Calif.--(BUSINESS WIRE)--Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching more than 700 million users each month, has appointed Ittai Shiu to the position of Vice President Creative Strategy, a new role. Shiu, previously General Manager, Video, is tasked to handle the go-to-market initiatives of its brand engagement products. He is based in Exponential’s Emeryville, CA office.
Shiu’s new role was developed to lead and operationalize Exponential’s creative product suite and emerging formats – including the company’s proprietary multi-screen mobile, in-app and video ‘VDX’ solutions.
“Ittai’s appointment comes at a time when market demand for engaging, user-centric ad formats is significantly increasing – yet ad blocking and consumer tensions with advertising are also prominent,” said Doug Conely, Chief Strategy Officer at Exponential. “This tells us that there’s a need for a creative solution to bridge the advertiser who wants to run a data-driven, high-impact advertising campaign with the publisher who wants to monetize their audiences – all while respecting the user experience during the campaign. Ittai’s in-depth expertise in Exponential’s creative best practices and data-driven approaches to design and optimization makes him the ideal candidate to deliver these solutions to advertisers, publishers and consumers.”
Prior to his new role, Ittai served as Exponential’s General Manager, Video, where he was responsible for the overarching growth and business operations of the company’s video products. He also spearheaded the development and global adoption of mobile, display and video creative ad format solutions as the Executive Director of Product Strategy and Operations.
“Since its founding, Exponential has been dedicated to creating consumer-first, engaging advertising experiences that power campaigns for brands and agencies. This vision has not only allowed us to flexibly adapt to an ever-changing industry, but to also thrive and lead the market with our products,” comments Shiu. “Exponential is set on an impressive trajectory. I’m honored by the opportunity and excited to help shape the future of our brand engagement solutions.”
Shiu is an industry expert with more than 15 years of experience in the areas of online media and operations. He holds a Bachelor’s of Arts in Economics from the University of California, Santa Barbara.
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Exponential Interactive delivers innovative advertising experiences that transform the way audiences interact with brands across desktop and mobile. Exponential’s platform fuses one of the largest global digital media footprints and proprietary data with user-centric ad formats designed to drive engagement and performance.
Creativity, data and audience insights form the foundation for building smart and relevant brand engagement and brand performance solutions for advertisers and publishers.
Exponential was founded in 2001 and has locations in 22 countries. For more information, please visit www.exponential.com.