NEW YORK & STAMFORD, Conn.--(BUSINESS WIRE)--Tapout®, a global hard-body fitness and training brand recently re-launched by WWE® and Authentic Brands Group, today announced that its performance apparel line for men is now available in nearly 300 JCPenney stores and at jcp.com, with plans to launch a women’s collection this summer.
The Tapout performance apparel collection for men includes a range of training and compression tees, tank tops, pants and shorts featuring Tapout’s new, contemporary branding. At JCPenney, sale prices range from $12.99 for graphic tees to $32.99 for compression shorts. The line ensures comfort and performance with the use of stretch and moisture-managing fabrics that allow optimal function. The Tapout women’s line will boast similar performance features, offering sports bras, tank tops, tees, shorts and capris.
A fully integrated marketing program will support the launch of Tapout. As the official fitness and training partner of WWE, Tapout is promoted across WWE’s global platforms including TV programming, WWE Network, pay-per-view broadcasts, live events, digital and social media. WWE Superstars and Divas wear Tapout apparel during their fitness and training activities and WWE Superstar John Cena® serves as a Tapout brand ambassador.
“Fitness is my life, and it is important for me to use the high quality and comfortable performance apparel that Tapout offers,” said John Cena. “The Tapout brand stands for motivation, discipline and determination, three core values that are key to my active lifestyle.”
“From working out to hanging out, Tapout offers a stylish collection of performance sportswear that’s versatile enough to wear in and out of the gym,” said James Starke, senior vice president of men’s apparel at JCPenney. “Tapout has a strong fan base and JCPenney is excited to add this brand to our great assortment of high quality activewear for young men.”
“We are thrilled to reintroduce Tapout performance apparel into the retail space with JCPenney,” said Jamie Salter, Chairman and CEO, ABG. “The next generation of Tapout preserves elements of the original brand essence while tapping into current consumer needs for apparel that suits their active lifestyle.”
About Tapout
Tapout is a global hard-body fitness brand dedicated to motivation, discipline and determination. As the official fitness and training partner of WWE, Tapout is promoted across WWE’s global platforms including TV programming, WWE Network, pay-per-view broadcasts, live events and digital and social media.
Tapout’s product offering includes men’s lifestyle and performance apparel, accessories and eyewear, performance beverages, and fitness centers, with women’s fitness apparel and other key product categories launching later this year nationwide.
In addition to JCPenney, Tapout apparel is also now available at select retailers including Modell’s and online at Tapout.com.
TapouT™ is a trademark of TapouT, LLC.
For more information visit Tapout.com. Follow Tapout on Facebook, Twitter and YouTube.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 35 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich, and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
About Authentic Brands Group, LLC
Authentic Brands Group is a brand development company which seeks to build long-term value through the ownership of intellectual property associated with prominent entertainment, fashion, and sports brands. Headquartered in New York City, ABG enhances brand equity through partnering with best-in-class licensees and retailers. ABG’s global portfolio of world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Michael Jackson® *managed brand*, Juicy Couture®, Jones New York®, Judith Leiber®, Frederick’s of Hollywood®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Bobby Jones®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, and Hind®. www.abg-nyc.com
Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.
Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to: WWE Network; major distribution agreements; our need to continue to develop creative and entertaining programs and events; the possibility of a decline in the popularity of our brand of sports entertainment; the continued importance of key performers and the services of Vincent K. McMahon; possible adverse changes in the regulatory atmosphere and related private sector initiatives; the highly competitive, rapidly changing and increasingly fragmented nature of the markets in which we operate and greater financial resources or marketplace presence of many of our competitors; uncertainties associated with international markets; our difficulty or inability to promote and conduct our live events and/or other businesses if we do not comply with applicable regulations; our dependence on our intellectual property rights, our need to protect those rights, and the risks of our infringement of others’ intellectual property rights; the complexity of our rights agreements across distribution mechanisms and geographical areas; potential substantial liability in the event of accidents or injuries occurring during our physically demanding events including, without limitation, claims relating to CTE; large public events as well as travel to and from such events; our feature film business; our expansion into new or complementary businesses and/or strategic investments; our computer systems and online operations; a possible decline in general economic conditions and disruption in financial markets; our accounts receivable; our revolving credit facility; litigation; our potential failure to meet market expectations for our financial performance, which could adversely affect our stock; Vincent K. McMahon exercises control over our affairs, and his interests may conflict with the holders of our Class A common stock; a substantial number of shares are eligible for sale by the McMahons and the sale, or the perception of possible sales, of those shares could lower our stock price; and the relatively small public “float” of our Class A common stock. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends (including under our revolving credit facility), general economic and competitive conditions and such other factors as our Board of Directors may consider relevant. Forward-looking statements made by the Company speak only as of the date made and are subject to change without any obligation on the part of the Company to update or revise them. Undue reliance should not be placed on these statements. For more information about risks and uncertainties associated with the Company’s business, please refer to the “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors” sections of the Company’s SEC filings, including, but not limited to, our annual report on Form 10-K and quarterly reports on Form 10-Q.
