LONDON--(BUSINESS WIRE)--According to the latest research study released by Technavio, the deodorant market in the US is expected to reach close to USD 3.47 billion in revenue by 2019.
This research report titled ‘Deodorant Market in the US 2015-2019’, provides an in-depth analysis of market growth in terms of revenue and emerging market trends. This market research report also includes up to date analysis and forecasts for various market segments, including deodorant sprays, roll-on deodorants , stick and solid deodorants, and others.
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“Consumers in the US are showing greater preference towards natural and organic products, especially in the personal care product segment. Deodorant manufacturers have been quick to capitalize on this trend. Gillette Clinical Endurance by P&G and Arm & Hammer Essentials Natural Deodorant by Church & Dwight are some of the major natural deodorants in the US market,” said Vijay Sarathi, one of Technavio’s lead analysts for cosmetics and toiletry research.
“Manufacturers are increasingly opting for environment-friendly packaging products. Unilever has introduced measures to recycle and minimize waste in all of its manufacturing and non-manufacturing facilities. With growing awareness and consumer concerns over packaging, vendors will likely switch to green packaging solutions over the next four years,” added Vijay.
Deodorant market in US by product category 2014
- Deodorant sprays 44.68%
- Roll-on deodorants 22.11%
- Stick and solid deodorants 16.78%
- Other deodorants 16.43%
Largest market: deodorant sprays in the US
Per capita expenditure for deodorant sprays in the US was valued at USD 7.21 in 2014. Deodorant sprays segment is likely to witness a significant Y-o-Y growth during the forecast period 2014-2019. Growing awareness about hygiene has been driving the sales growth of this segment. There is also a greater demand for antiperspirant sprays in this market.
Degree Men by Unilever is the highest selling a brand of deodorant sprays in the US deodorant market. Other major brands include Old Spice High Endurance and Old Spice Red Zone by P&G and Axe Premium by Unilever.
Second largest market: roll-on deodorants in US
Per capita expenditure for roll-on deodorants in the US was valued at close to USD 3.57 billion in 2014. Roll-on deodorants constitute the second largest segment in the US market. This segment will likely experience a significant Y-o-Y growth during the forecast period 2014-2019. Increasing use of roll-on deodorants by teenagers and sports enthusiasts is driving the sales growth of this product segment.
Secret Scent Expressions by P&G, Revlon Club Casino and Fire & Ice by Revlon, and Right Guard by Henkel are some of the leading brands of roll-on deodorants in the US market.
Stick and solid deodorants market in US
Per capita expenditure for stick and solid deodorants in the US was valued at USD 2.71 in 2014. The stick and solid deodorants will likely be the fastest growing product segment during the forecast period 2014-2019. We expect it to likely grow at a faster rate than the overall deodorant market in the US. Integrated and enhanced performance and cosmetic benefits of these deodorants have contributed significantly to their increased demand and sales growth.
Secret Clinical Strength by P&G and Axe Dry by Unilever are some of the leading brands of solid deodorants in the US market.
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