PAWTUCKET, R.I.--(BUSINESS WIRE)--After more than 80 years of top hats, tokens, and passing GO!, the MONOPOLY brand and its iconic MR. MONOPOLY character celebrate World MONOPOLY Day, this Saturday, March 19. Fans around the globe will be given the chance to “own it all” as several iconic brands featured in the latest MONOPOLY EMPIRE game including Universal Parks & Resorts, Ford, Caterpillar, Billboard, Heinz Tomato Ketchup, Polaroid, TRANSFORMERS and more gather on social media and through special events to help MONOPOLY “Pass Go” and celebrate its 81st birthday.
Several global events have been organized to celebrate World MONOPOLY Day! Enjoy a special MONOPOLY-themed VIP experience during Universal Orlando’s Mardi Gras parade or join MR. MONOPOLY and his fans at Universal Studios Singapore as the theme park strives to break the World Record for the most people playing a MONOPOLY game in a single venue.
Fans can also dress up like the real estate tycoon along hundreds of fellow MR. MONOPOLY impersonators at the Patras Carnival in Greece or encounter MR. MONOPOLY in Asia at Ocean Park Hong Kong, China.
“The MONOPOLY brand has been giving fans the chance to “own it all” for more than eight decades, and this year, on World MONOPOLY Day we’re planning the most memorable celebration of the brand yet,” said Jonathan Berkowitz, senior vice president of global marketing for gaming at Hasbro. “We’ve made it possible for every MONOPOLY fan to join us in the celebration, whether on social media or at one of our live events planned around the world.”
Fans are invited to join the fun by sending a happy birthday message to MR. MONOPOLY on social media using the top hat emoji, and #Monopoly, or visiting Facebook.com/Monopoly. They can also enjoy a peek at a day in the life of an international tycoon as MR. MONOPOLY takes over Entrepreneur magazine’s Instagram handle, @Entrepreneur, on World MONOPOLY Day.
Since its debut in 1935, the MONOPOLY brand has captivated more than one billion players in 114 countries around the world, and continues to grow. Fans are now able to experience the MONOPOLY brand like never before with the many ways the brand comes alive whether it’s in digital games, fashion, live events or casino gambling - there is a MONOPOLY experience for every lifestyle. The MONOPOLY game can be played across a variety of formats including the mobile MONOPOLY Classic game from EA and MONOPOLY Bingo game from Storm8, as well as the updated version of MONOPOLY EMPIRE board game which challenges players to move around the board buying and selling the world’s top brands. The MONOPOLY EMPIRE game is available now for ages 8 and up for an approximate retail price of $19.99.
Learn more about the MONOPOLY brand at Monopoly.com and join the conversation at Facebook.com/Monopoly or by following @HasbroNews on Twitter and @Hasbro on Instagram.
Click to Tweet: Wishing Mr. Monopoly a very Happy Birthday! #Monopoly @HasbroNews
About Hasbro
Hasbro (NASDAQ:HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company's Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
The MONOPOLY name and logos are trademarks of Hasbro. The distinctive design of the gameboard, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and playing pieces, are trademarks of Hasbro, Inc. for its property trading game and game equipment. ©1935, 2016 Hasbro, Pawtucket, RI 02862. All Rights Reserved.
