PHOENIX--(BUSINESS WIRE)--EXOS, the leader in proactive health and human performance solutions, today announced plans to provide more meaningful data to users of wearable technology, working in collaboration with Intel. As part of this new effort, the two companies will combine their collective expertise to provide added value to future Intel-based fitness products that best deliver a valuable user experience with meaningful, quantifiable data, as well as develop industry education programs.
“Wearable devices have transformed performance, but the data is only useful if it leads to meaningful insights, individualized programs, and positive outcomes,” said Craig Friedman, vice president of performance innovation at EXOS. “By working with Intel, we aim to provide this missing link, showing users how to take data and apply it in a personalized way.”
Wearables data has become one of the fastest-growing segments of the performance industry in recent years, though there’s a lack of understanding about what the data means and how to apply it. EXOS programming, developed through groundbreaking work with elite athletes, the military, and Fortune 500 companies, provides context and guidance to help people take action based on data to achieve meaningful goals. The collaboration is the latest move by EXOS and Intel to transform the way people use technology and data analytics to benefit overall health.
“We’ve seen the fitness industry evolve over the last few years with the introduction of wearables, but we are just scratching the surface of this evolution in fitness,” said Sandra Lopez, vice president of strategic devices and business development for Intel’s new devices group. “To truly enhance personal fitness and health, people need to understand how to make the most out of the data they are gathering and take immediate action to change their behaviors. By collaborating with leaders in human performance, we will be able to combine our expertise to make wearables and data more actionable, understandable, and personable.”
EXOS and Intel have been working together to bring proactive health and performance plans to Intel employees since 2008. More recently, the companies collaborated on the Intel Vitality Program powered by EXOS, which focuses on four areas: Mindset, Nutrition, Movement, and Recovery. For their next project, EXOS and Intel will be developing education courses for fitness professionals. The courses will provide a framework to help fitness professionals leverage the data their clients are collecting in order to help them achieve their fitness goals.
About EXOS
EXOS is pioneering human performance. Founded in 1999 to maximize the potential of athletes, EXOS (formerly named Athletes’ Performance) has grown to become a leader in health and performance, trusted by elite athletes, the military, and innovative companies worldwide. EXOS designs and delivers proactive health and performance game plans that guide people to higher levels of success. With world-class partners, facilities, technologies, and specialists spanning six continents, EXOS is progressing the intelligence behind human performance wherever necessary. To learn more, visit www.TeamEXOS.com.
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