ATLANTA--(BUSINESS WIRE)--Women today seem to be obsessed with knowing everything about the ingredients in what they eat and apply to their skin. Why are they not asking the same questions about the beauty tools that touch their faces every day? Shockingly, even though 63 percent of women who use makeup brushes say the type of material used for their brush head is important to them, 65 percent do not know what they are actually made of, according to a recent survey commissioned by Anisa International, a global leader in the design and creation of unique beauty tools and solutions. The survey of women was conducted online by Harris Poll in February 2016.
“Women spend a lot of money on beauty products to enhance the look of their skin, but they don’t understand that the tool they use for application is just as important as the product,” said Anisa Telwar Kaicker, founder and CEO of Anisa International. “The type of fiber used can have a great impact on skin health and product performance. We want to inspire women to be curious and to ask questions about the quality of their makeup brushes.”
In fact, performance is a high priority for women. The majority (96 percent) of women who buy makeup brushes agree that performance is the most important factor when purchasing these tools, with durability a close second at 95 percent. Additionally, 79 percent consider environmentally and ethically responsible manufacturing to be an important consideration.
“It’s clear that women value how their beauty tools and products perform,” said Telwar Kaicker. “Before purchasing makeup brushes, women should consider which fiber provides the best application. In the past, animal hair was exalted as the only fiber with high-caliber quality and performance, but existing animal hair no longer holds the same attributes as decades before. Many of today’s man-made fibers perform better by providing consistent makeup application and offer a hygienic solution for women with sensitive skin.”
For beauty companies, significant advancements in makeup products have generated a demand for exceptional fibers. An industry leader in makeup brush design, Anisa International has collaborated with top beauty brands to develop fibers that outperform existing animal hair brushes. These man-made fibers – the New Natural™ – offer the superior performance and durability that advanced product formulas require – just one launch in a continuous stream of fiber innovation.
As more women become educated about their artistry tools and the importance of knowing what their brushes are made of, there will be an even greater demand for highly engineered fibers. This inevitable shift to man-made fibers aligns well with underlying sentiments of women who purchase make up brushes, as 54 percent say they would only buy brushes made of man-made fiber.
Anisa International
Anisa International is a global leader in the design and creation of unique beauty tools and solutions for top brands, transforming the everyday use of premier cosmetics into a luxurious consumer experience. Founded in 1992, Anisa is committed to providing clients with innovative product design, socially responsible manufacturing, expert education, and marketing support to create the best cosmetic brushes and beauty accessories on the market. The company maintains a global presence with more than 600 people at its corporate/creative headquarters in Atlanta; manufacturing facility in Tianjin, China; New York showroom and design studio; and sales/marketing offices across the United States, United Kingdom and China. For more Information: www.anisa.com.
Survey Methodology
This survey was conducted online within the United States by Harris Poll on behalf of Anisa International from February 11-15, 2016 among 1,125 U.S. women ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact sally@cookerly.com.
