NEW YORK--(BUSINESS WIRE)--Neiman Marcus today joined the growing list of retail brands protecting consumers from email fraud with authentication-based anti-phishing technology. In an effort to identify and block fraudulent messages from cybercriminals attempting to use the famed retailer’s brand to dupe consumers, Neiman Marcus will deploy Return Path’s Email Fraud Protection solution. Neiman Marcus chose data solutions provider Return Path as their partner in this initiative based on the company’s ability to detect and mitigate both domain spoofing and brand spoofing attacks—a defense offering currently beyond the scope of authentication-based technology—preventing more email fraud from reaching consumers.
“Our commitment to delivering unparalleled customer service has made Neiman Marcus one of the most recognized and trusted luxury brands in the world. Email fraud undermines that trust, harms consumers and our business, and it needs to stop,” said Catherine Davis, Vice President of Marketing, Neiman Marcus. “We are taking proactive actions to combat potential future spoofing and phishing attacks. Working with Return Path will help us to deliver a safe customer experience for all of our valued email subscribers.”
Cybercriminals often target customers of high-profile brands like Neiman Marcus, and a single successful attack can destroy consumer trust. Malicious email messages may contain malware or links to fraudulent sites set up to steal personal information, account credentials, or passwords. A Return Path study conducted in 2015 found that more than 13% of messages (6 billion) appearing to come from the global brands profiled actually came from third parties spoofing the brands’ identities.
As a brand with a tradition of extraordinary customer care, Neiman Marcus has worked with Return Path for more than a decade to continually optimize its email program and maintain near-perfect deliverability. Using Return Path’s Email Optimization suite, Neiman Marcus has built a sterling sender reputation, ensuring that mailbox providers recognize its commitment to progressive, consumer-friendly marketing practices. Expanding the partnership to protect consumers from email fraud represents Neiman Marcus’ extension of that commitment.
Return Path pioneered the development of anti-phishing solutions as a founding contributor to DMARC (Domain-based Message Authentication, Reporting, and Conformance), a technical protocol introduced in 2012 to let email senders and mailbox providers collaborate to block unauthenticated messages. Today more than 70% of consumer mailboxes worldwide, including more than 85% in the US, can be protected from phishing attacks by DMARC.
“Neiman Marcus has a deep tradition of leadership in the luxury retail world, and by refusing to tolerate phishers’ abuse of its customers and brand, it can inspire other merchants to take action against email fraud,” said Rob Holmes, General Manager of Email Fraud Protection, Return Path. “Prominent organizations in virtually every industry have led the adoption of anti-phishing technology, and as more of their peers join the fight, cybercriminals will find it increasingly hard to reach new victims. By working together, reputable brands can stop email fraud for good.”
For more information on the cybercrime challenges faced by global retail brands today, download our Retail Guide to Email Fraud.
About Return Path
Return Path analyzes the world’s largest collection of email data to show businesses how to stay connected to their audiences, strengthen their customer engagement, and protect their brands from fraud. Our data solutions help analysts understand consumer behavior and market trends. We help mailbox providers and security providers around the world deliver great user experiences and build trust in email by ensuring that wanted messages reach the inbox while spam and abuse don’t. For more information on Return Path’s Email Fraud Protection solution, visit www.returnpath.com/StopEmailFraud or follow us on Twitter @StopEmailFraud.
About Neiman Marcus
Neiman Marcus Group LTD LLC is a luxury, multi-branded, omni-channel fashion retailer conducting integrated store and online operations under the Neiman Marcus, Bergdorf Goodman, Last Call, Horchow, CUSP, and mytheresa brand names. For more information, visit www.neimanmarcusgroup.com.
