MINNEAPOLIS--(BUSINESS WIRE)--In the Dairy Queen® system, a Berkshire Hathaway (NYSE: BRK.A and BRK.B) company, winter is over and spring has officially begun on Tuesday, March 15 with a Free Cone Day benefiting Children’s Miracle Network Hospitals®.
“We want everyone to celebrate our official kick-off of spring by enjoying a signature DQ® cone on us,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ).
Throughout the day, participating non-mall Dairy Queen and DQ Grill & Chill® locations across the U.S. will serve fans a FREE small vanilla soft-serve cone with the signature curl on top (limit one per customer while supplies last).
“Last year’s success of Free Cone Day surpassed all expectations and we have our fans to thank for that,” added Westrum. “Together we raised $140,000 in one day for Children’s Miracle Network Hospitals and we averaged serving more than 1,330 cones per store. We are looking to surpass those numbers this year. We can’t wait.”
Soft serve is part of the DQ system’s brand DNA and the taste is unmatchable. The DQ soft-serve cone fans have come to love is one of the most recognized treats in the world. It’s fondly referred to as the “cone with the curl on top.”
During Free Cone Day, the DQ system is accepting donations for Children’s Miracle Network Hospitals, which raises funds to help save and improve the lives of kids treated at 170 children’s hospitals across the U.S. and Canada. Over the last 30 years, the Dairy Queen system has raised more than $100 million for Children’s Miracle Network Hospitals in local communities.
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 10.2 million friends and become a friend at facebook.com/dairyqueen.
About IDQ:
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation. Through its subsidiaries, IDQ develops, licenses and services a system of more than 6,700 locations in the United States, Canada and 27 other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information visit DairyQueen.com.
About Children’s Miracle Network Hospitals:
Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity's Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at CMNHospitals.org and facebook.com/CMNHospitals.
Link to b-roll footage: https://www.dropbox.com/s/ub6b2whoitkytyt/DQ%20B-ROLL%20Free%20Cone%20Day%202016.mp4?dl=0
