HONG KONG--(BUSINESS WIRE)--Allison+Partners today announced the expansion of its business in Asia Pacific with the regional launch of All Told. The division, which combines the agency’s research, content, creative, digital and measurement expertise into one robust centralized offering, will be led by Paul Mottram, who has been appointed managing director. Paul will also oversee the growth of the agency’s client and talent base in Hong Kong, reporting to Andy Hardie-Brown, global COO, and Cathy Planchard, partner and president of All Told.
First established in the US in June 2015, All Told will enable global and local brands in the region to deliver more creative and compelling integrated campaigns, drawing on a skill set that combines the agency’s deep storytelling skills with strategic, creative and production capabilities.
“Communications in Asia is reaching a tipping point, with client demand for more creative and accountable marketing communications growing fast,” said Hardie-Brown. “The integrated future is here and, by establishing centres of excellence in both creative content delivery and integrated consulting, we are better able to provide high-impact, multi-channel solutions for clients.”
Mottram has more than 20 years of experience in the region, most recently serving as managing director of integrated strategy at Text100. He was previously a regional executive vice president at Bite and, prior to that, was the COO at regional independent Upstream Asia before its acquisition by Text100 and Bite parent company Next Fifteen. Prior to those roles, he was vice president, corporate marketing at publisher and trade show organiser Global Sources.
“Paul is a rare communications professional, equal parts strategist and entrepreneur, that can both service clients and build our presence in the region,” said Planchard. “As the communications landscape continues to evolve, his leadership is a critical component of our vision to bring award-winning integrated campaigns to bear in all markets served by Allison+Partners.”
Over the past few years, Allison+Partners has greatly expanded its business and operations in Asia, adding new offices in China, Singapore and Thailand to serve regional clients such as Textron Aviation, iRobot, BSH Home Appliances and Harley-Davidson. The agency has also expanded its production capabilities with a dedicated team of content specialists in Bangkok. The region experienced more than 300 percent growth in 2015, and now represents 10 percent of the agency’s overall revenue.
“I am deeply impressed with the vision for All Told and excited to bring it to life in the Asia market,” said Mottram. “Allison+Partners is at the forefront of where the industry is heading, and working with such a fast-growing and talented team the potential for what we can build together is unlimited.”
About Allison+Partners
Allison+Partners, an MDC Partners company, is a global communications firm driven by a collaborative approach to innovation and creativity. The firm was named PRWeek’s 2015 “Midsize Agency of the Year,” In2 SABRE’s 2015 “Most Innovative Agency” and The Holmes Report’s 2014 “Agency of the Year.” Allison+Partners is organized around seven practices: Consumer Marketing, Corporate, Global China Practice, Health + Wellness, Public Affairs, Social Impact and Technology, and has offices in San Francisco, New York, Boston, London, Beijing, Shanghai, Paris, Lyon, Singapore, Hong Kong, Chicago, Washington D.C., Silicon Valley, Seattle, Dallas, Los Angeles, Atlanta, Phoenix, Portland and San Diego. The agency also has a network and deep affiliations with firms worldwide through MDC Partners (NASDAQ: MDCA), a progressive marketing and communications network, championing the most innovative entrepreneurial talent. For more information, visit www.allisonpr.com.