ZICO Debuts Brand-New Look with Larger Clear Bottle Design

Leading coconut water shifts to 100% not-from-concentrate coconut water across its portfolio of products

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today, ZICO Beverages LLC revealed a makeover of its ZICO® Coconut Water portfolio of products to feature 100% not from concentrate coconut water in a beautiful new package design. Starting this month, ZICO will be available in a larger, 16.9 fl. oz. clear, re-sealable PET bottle across its flavored coconut water products, including ZICO Pineapple, Watermelon Raspberry and Chocolate flavored coconut waters, as well as the original - and bestselling flavor - ZICO Natural, which is simply 100% coconut water with no sugar added.¹

For more than a decade, ZICO has been a leader in the fast-growing coconut water category. In fact, we’ve hand-harvested more than one billion coconuts from Asia to bring refreshing ZICO, which has naturally-occurring electrolytes to support hydration, to millions around the world. In particular, ZICO has upheld its place as a top pick among consumers particularly because our original product, ZICO Natural, has no sugar added¹ – just 100% coconut water. Now, with the full transition to 100% not from concentrate coconut water, we know that every ZICO product, regardless of flavor or packaging type, contains crisp, great tasting coconut water.

“We think our new packaging is absolutely beautiful, but what we’re even more proud of, is what’s inside the bottle,” said Lorna Peters, ZICO Chief Marketing Officer. “At ZICO, we go to work every day with the goal of making the best coconut water on the planet, and have gone to great lengths to source tasty, crisp not from concentrate coconut water.”

Packaged at the source in Thailand for optimum, refreshing taste, ZICO’s new larger packaging provides consumers with an extra 2.9 fl. oz. of delicious coconut water for the same suggested retail price as its 14 fl. oz. predecessor ($2.49).²

For more information, head on over to ZICO.com or be our friend on Instagram.com/ZICOcoconut, Facebook.com/ZICOcoconut, Twitter.com/ZICOcoconut and Pinterest.com/ZICOcoconut.

About ZICO Beverages, LLC.

Founded in 2004, ZICO Beverages LLC (pronounced Zee-co) is the maker of ZICO® Coconut Water™. Beyond the original, bestselling ZICO Natural Coconut Water, which is 100% not from concentrate coconut water with no sugar added.¹ Since then, we’ve expanded our product lineup to include flavored coconut waters like Pineapple, Watermelon Raspberry, and Chocolate, along with 100% Organic Fair Trade coconut water, and ZICO Chilled Juices; which combine chilled premium coconut water with mouthwatering fruit juice, including, Orange, Pineapple Mango, and Strawberry Banana. Regardless of the flavor or package size, all ZICO products feature 100% not from concentrate coconut water, that naturally supports hydration with five electrolytes, including as much potassium as a banana in each bottle. You used to have to shimmy up a tree and machete-open a coconut to experience the refreshing taste of coconut water, but not anymore. We climbed the tree for you®.

¹ZICO is not a low calorie or reduced calorie food. See nutrition facts for more information.
² Prices may vary by retailer.