NEW YORK--(BUSINESS WIRE)--SheKnows Media, a leading women’s media company with 91 million unique visitors per month1 and a total reach of 269 million social media fans, today announced that Samantha Skey will serve as President and Chief Revenue Officer, effective immediately.
Skey joined SheKnows Media in 2013 as Chief Marketing and Revenue Officer, having previously served in executive digital advertising roles at Alloy, Recyclebank and The Walt Disney Company. At SheKnows Media, Skey spearheads sales strategy and revenue generation activities, marketing and public relations efforts, as well as the creation and development of core Company tent poles such as #Femvertising, Hatch and The Pitch.
“Sam has been a key driver in establishing the vision for our business, an inspiring leader for our sales, marketing and operations teams, and is a recognized industry thought leader and Company spokesperson who has made significant contributions to the SheKnows Media brand,” said Philippe Guelton, Chief Executive Officer, SheKnows Media. “I am very excited to announce her well-deserved promotion to President and Chief Revenue Officer.” In her new role, Skey will continue reporting to Guelton.
Following significant growth over the last three years, SheKnows Media recently announced more than 17 internal promotions across all levels and departments within the organization, including: Susan Getgood, Senior Vice President, Influencer Marketing and Jennifer Gaonach, Senior Vice President, Marketing.
SheKnows Media also recently welcomed two new digital advertising leaders to its executive team: Kristen Fairback, Senior Vice President, Brand Advertising and Sandra Baez, Senior Vice President, Advertising Solutions.
Fairback most recently joins from Everyday Health and Parade Digital, where she served as Senior Vice President, Sales and Senior Vice President, Publisher, respectively. In her new role, she reports to Skey and is responsible for managing national East coast brand sales and integrated marketing.
Baez, who previously held executive positions in advertising operations at News Corp and Dow Jones, is responsible for building a scalable advertising business and overseeing the Company’s advertising operations and ad product marketing teams.
“As we continue to grow and innovate, it is crucial that we both hone existing talent within the ranks, as well as attract top talent to our expanding team. Both Sandra and Kristen are proven leaders in their respective areas within digital media, and I am thrilled that they are part of the SheKnows Media family,” said Samantha Skey, President & Chief Revenue Officer, SheKnows Media.
Both Baez and Fairback join at a time when SheKnows Media reached the 14th consecutive month in which it has ranked first within comScore’s Lifestyles category in Female Audience.2
More information about SheKnows Media can be found at corporate.sheknows.com.
1 comScore, Media Metrix, Multiplatform Key Measures Report, January 2016, U.S.
2 comScore, Media Metrix, Multiplatform Lifestyles Category Ranking Reports, Target Audience: Females - All, January 2016, U.S.
About SheKnows Media
SheKnows Media is the number-one women’s lifestyle digital media company with 91 million unique visitors per month (comScore, Media Metrix, Multiplatform Key Measures Report, January 2016, U.S.) and 269 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com and StyleCaster.com. SheKnows Media also organizes the conference #BlogHer16: Experts Among Us, the largest annual celebration of women online content creators, social media influencers and brand executives, taking place in Los Angeles, August 4-6, 2016. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles, Chicago and Redwood City, Calif. We also operate internationally in Canada, Australia and the United Kingdom.
