SALT LAKE CITY--(BUSINESS WIRE)--Crio Bru today announced agreement with Sprouts Farmers Market to deliver award-winning Crio Bru’s proprietary brewed cocoa beverage through more than 200 stores in 13 states. The agreement includes the full line of Crio Bru flavors roasted through the company’s patent-pending process using cacao (cocoa) beans from Ecuador, Ghana, Dominican Republic, and Venezuela.
“We are honored to be added to the Sprouts lineup of healthy, natural, and organic foods,” states Dr. Eric Durtschi, CEO and founder for Crio Bru. “Sprouts Farmers Market represents the finest offering of nutritious foods available. We are pleased their customers will now be able to discover the tantalizing taste and nutritional benefits of unique brewed cocoa drink.”
Sprouts Farmers Market, Inc. is a healthy grocery store offering fresh, natural and organic foods at great prices. Sprouts offer a complete shopping experience that includes fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, baked goods, dairy products, frozen foods, natural body care and household items catering to consumers’ growing interest in health and wellness.
In preparation for rapid growth, Crio Bru recently secured a significant venture investment from Esperer Holdings, LLC of Santa Barbara, California. Funds will provide working capital for the Sprouts rollout as well as other upcoming large inventory requirements. Plans are also in the works to expand production to the Santa Barbara area to better serve the high concentration of Sprouts stores in Southern California and the Bay area.
“We are pleased to play a role in the rapid growth of this truly unique company, Crio Bru,” states Steve Sorensen, principal at Esperer Holdings, LLC. “The Sprouts agreement further demonstrates demand for the healthy, tasty benefits of Crio’s brewed beverage lineup.”
Crio Bru’s notoriety is growing rapidly with upcoming distribution deals soon to be announced. Highlighted in Forbes and on Shark Tank, the company is a recent winner in the national Grow America startup competition. See more about the company on YouTube.
About Crio Bru
Crio Brü is brewed drink made from 100% cacao beans (also known as cocoa beans), roasted to perfection. It is distributed both online and through a rapidly growing network of more than 1500 locations in almost every state. Named after the most prized of cacao beans, the Criollo, Crio Brü astounds your taste buds with its complex chocolaty flavors and subtle aromas of the world’s best cacao beans. It is 100% natural and 100% pure.
Crio Brü is the ultimate superfood. It is low in calories and contains no sugar, no fat, no dairy, no sodium, no cholesterol and practically no caffeine, yet is extremely high in antioxidants, theobromine and a host of other vitamins and minerals.
