LONDON--(BUSINESS WIRE)--Technavio’s latest report on the global office stationery and supply market provides an analysis of the key trends expected to impact the market through 2015-2019. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
The global office stationery and supply market is likely to exceed USD 2 billion by 2019 as the developed markets for office stationery and supply products are growing at a very high rate. These markets include the US, the UK, Germany, Canada, France, and Japan. Major growth is also expected from developing markets like China, Brazil, South Korea, and India.
According to Brijesh Kumar Choubey, senior analyst at Technavio for the general retail goods and services industry, “Although the demand for paper-based products is on the decline in developed markets due to industry automation and IT integration, growth prospects have increased for the printer and computer supplies manufacturers.”
The top three emerging trends in the global office stationery and supply market according to Technavio’s consumer and retail industry research analysts are:
Multichannel marketing
Manufacturers and retailers are now using various channels to market their products through the online or offline medium. In this era of online shopping, the office stationery and supply market is also putting their product offerings on the online platform with the help of e-tailers. Some manufacturers and retailers are now also coming up with their own online portals.
For instance, Staples, which is the largest office supplier with over 2,500 stores globally, has also become the second largest online retailer for office supplies with its online portal Staples.com. Various manufacturers are also using mobile-based applications and social media marketing to encourage customers to buy their products.
Growing demand for computer/printer supplies
One of the major emerging trends in the global office stationery and supply market is the growing demand for computer/printer supplies. IT integration and industry automation has driven the market for this segment. The toner cartridges category has become the largest contributor in this market as their demand is rising, growing at a CAGR of more than 9% through 2019. The leading manufacturers in this segment include Brother, Canon, HP, and Seiko Epson, which sell their products through retailers like Staples, Office Depot, and Walmart.
Business expansion through mergers and acquisitions
Leading players in the market desire mass market penetration which is achieved through M&As with their competitors to increase their market footprint. For instance, in 2013 Office Depot merged with Office Max.
“In February 2015, Staples put in a bid to acquire Office Depot. This acquisition strategy was aimed at strengthening its market share and enabling it to become the single largest player in the US market,” says Brijesh.
Packaging innovation and green products
Every industry across the globe is moving towards green projects to become more eco-friendly. The office stationery and supply industry is also doing the same. For instance, some of the recycled and green office supply products manufactured by 3M under the brand names Post-it and Scotch are Post-it Super Sticky Recycled Notes and Scotch Magic Greener Tape in Refillable Dispenser.
The retailers sell these green products through their offline and online channels such as Staples.com, Amazon.com, Alibaba.com, 3MOnline, and others.
Some of the top vendors in the global office stationery and supply market, as researched by Technavio analysts are:
- Costco
- Office Depot
- Staples
- Tesco
- Walmart
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Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.
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