CARLSBAD, Calif.--(BUSINESS WIRE)--In an effort to encourage category growth and engage new collectors, Upper Deck is working with its Certified Diamond Dealers, the NHL® and the NHLPA to produce hundreds of thousands of hockey card packs that will be given away for FREE as a part of Upper Deck’s National Hockey Card Day initiative. Over the years, National Hockey Card Day has been credited with introducing hockey fans to the exciting world of collecting hockey cards. With this season’s highly sought after rookie class, fans have been chomping at the bit to get their free packs, which is sure to drive record numbers! Fans throughout Canada and the United States simply need to visit a participating retailer on Saturday, February 6 to receive a free Upper Deck National Hockey Card Day pack featuring favorite rookies, stars and legendary players.
“Upper Deck is committed to growing the hobby and making NHL® trading cards available to everyone who would like to experience the fun of opening packs,” said Upper Deck President Jason Masherah. “National Hockey Card Day gives Upper Deck the opportunity to share this incredible rookie class with all hockey fans throughout Canada and the United States.”
Canada and the United States each have their own exclusively themed National Hockey Card Day packs comprised of 15 total cards (five rookies, five current stars and five legends). A special 16th card is available as a gift with any $10 Upper Deck NHL® purchase, while supplies last. The 16th card features unique NHL Draft™ day imagery of Connor McDavid in Canada and Jack Eichel in the USA. Randomly inserted into some of these packs are very limited autograph cards that are sure to provide a thrill to any fan lucky enough to pull one. Many of Upper Deck’s network of Certified Diamond Dealers are preparing for the event by running specials, fun promotions and additional giveaways in an effort to make the day memorable for everyone who walks through their doors. For a full listing of shops participating in Canada and the United States, please visit www.upperdeck.com/nhcd.
Special eight-card sheets will also be available at select retailers in Canada like London Drugs and Toys “R” Us. These sheets will also be available at the Hockey Hall-of-Fame.
It should be an incredible day for hockey fans to race from shop to shop in an attempt to put together their complete 2016 Upper Deck National Hockey Card Day sets. Fans can share their experiences on Upper Deck’s National Hockey Card Day Facebook page throughout the day at www.facebook.com/NationalHockeyCardDay, on Twitter @UpperDeckHockey or on Instagram @UpperDeckSports or by using the hashtag #NHCD.
About Upper Deck
Upper Deck, headquartered in Carlsbad, Calif., is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity and innovation with a dedication to creating products that turn memorable moments into collectibles. Upper Deck revolutionized the sports trading card experience with anti-counterfeit holograms, high quality card stock and stunning photography in its inaugural 1989 baseball set, and since then its mission has been to capture the excitement of the game and deliver it to fans of all ages. Today, Upper Deck is home to the world’s greatest athletes, including Michael Jordan, Wayne Gretzky, Tiger Woods, LeBron James and Connor McDavid.
Find more information at www.upperdeck.com, www.UpperDeckBlog.com or follow us on Facebook (UpperDeck), Twitter (@UpperDeckSports), and YouTube (udvids).
About the NHL®
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL® consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (NBCSN, NBC, TSN, CBC, RDS, and NHL Network™) and radio (NHL Radio™ and Sirius XM Radio). Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.
Legal Disclaimer
No purchase necessary. Packs may be obtained by participating retailers only. Packs are limited to one pack per person. Packs are available while supplies last. Items are subject to change. Participating retailers may require contact information such as full name, address, phone number and email before packs may be distributed.
NHL and the NHL Shield are registered trademarks and NHL Draft name and logo are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams.
All Rights Reserved.
