LOS ANGELES--(BUSINESS WIRE)--TotallyHer Media’s TotalBeauty.com (www.totalbeauty.com), the leading website in online beauty editorial and the largest database of independent beauty product reviews for women, announced today the open call to cast votes for the 7th Annual TotalBeauty Readers’ Choice Awards.
The awards are split into two divisions: Editors’ Pick and Readers’ Choice. The editors of TotalBeauty.com calculate internal votes for each beauty category to determine their winners. The Readers’ Choice winners are selected based on which products hold the highest reader reviews on the site. All readers are eligible to vote, and winners will be announced on April 13, 2016. In both the Readers’ Choice and Editors’ Pick divisions, the Awards will once again feature 68 categories, including Palette, Highlighter / Contour, Dry Shampoo, Mask, Standout Prestige Brand, Standout Drugstore Brand, Standout Natural Brand, and many more.
"In the beauty industry, consumers have more influence than ever before—and brands are taking notice," said Jill Provost, Editor in Chief at TotalBeauty.com. “Through the voting process, the TotalBeauty Readers’ Choice Awards celebrates beauty enthusiasts who have the power to make or break a product and guide new trends, which is exactly what makes the Awards so exciting. We can’t wait to see which products will proudly wear the TotalBeauty Awards seal in 2016.”
Voting is open from now until March 3, 2016. Readers are encouraged to vote for their favorite beauty products for hair, face, body, and makeup. After receiving a spike in popularity last year—both from readership and participating brands—this year’s TotalBeauty Awards will feature a bolstered voter engagement program with major beauty giveaways and makeup tutorials.
Throughout the month-long voting period, readers can also enter the TotalBeauty Awards Sweepstakes. Two winners will be selected each week to receive $500 worth of beauty products. The TotalBeauty.com audience can also expect weekly videos featuring TotalBeauty.com Beauty Director Dawn Davis, who will be divulging her favorite beauty tips and tricks.
“With over 150,000 votes cast, 2015 was a record-breaking year for participation in the Readers’ Choice Awards,” said Rebecca Schmitt, General Manager of TotallyHer Media. “More than 60 beauty brands have asked to feature the TotalBeauty Awards seal on their winning products. For 2016, we sought to create an even bigger and better Awards program that spotlights the best in the beauty industry, and rewards and engages our readership.”
Readers can help determine the winners of the TotalBeauty Readers’ Choice Awards by voting here: http://awards.totalbeauty.com/.
About TotalBeauty.com
TotalBeauty.com is the leading website in online beauty editorial, and home of the largest database of independent, unbiased beauty product reviews for women. Founded in 2007, TotalBeauty.com publishes daily coverage of beauty news, trends, and tips. Known for their annual TotalBeauty Awards, the site also features hundreds of thousands of user-generated reviews, spanning more than 55,000 products, including well-known prestige, mass-market, salon and spa products. TotalBeauty.com is owned by TotallyHer Media, Evolve Media’s lifestyle publishing division dedicated to women and their families.
