BOSTON--(BUSINESS WIRE)--SubscriberVoice, a startup reinventing how brands engage with their email subscribers, today announced its formal launch to transform email marketing to subscriber-driven by giving email subscribers an independent voice of their own.
Built for email marketers who prioritize the subscriber experience, the SubscriberVoice Seal is the first-ever online seal designed to help consumers credibly identify and engage with brands that listen to their email subscribers. Powered by the voice of the subscriber, SubscriberVoice moves email marketing beyond a one-way, brand-driven push of advertising to a two-way, subscriber-driven conversation.
“Brands displaying the SubscriberVoice Seal represent the thought leaders visibly committed to a subscriber-driven email marketing approach,” said Neal Romagnolo, Co-Founder and CEO of SubscriberVoice. “Consumers now expect brands to engage in two-way conversations and brands are actively doing so across much of the Internet. It’s time for email to follow suit and move beyond a one-way advertising push to an informed conversation.”
Leading retailers, universities, and organizations, including SmartPak, The Bouqs Co., Build.com, Craftsy, Pharmaca, Boston College, US Sailing and more, have already given a voice to millions of email subscribers by actively displaying the seal. The SubscriberVoice Seal is added to email marketing templates in minutes. Once installed, the seal allows subscribers to provide structured and unstructured data on their experience, which is representative of the overall brand relationship and directly predictive of loyalty, purchase behavior, lifetime value, churn and the likelihood to recommend.
Email marketing volumes have grown at a 15% compounded annual rate over the last decade, leading 77% of U.S. consumers to become hesitant when providing brands their email address. Recognizing this, email providers, including Gmail, Outlook, AOL, and Yahoo, are continuously innovating to create a better email experience. In the age of the connected and empowered consumer, the time has come for brands to adopt a subscriber-driven approach to email marketing.
“Consumer inboxes are overflowing with promotional email,” said Romagnolo. “As product selection and prices have moved towards parity, today’s most successful companies understand the importance of differentiating on experience. With competition for the inbox only increasing, we believe that brands committed to developing trusted connections by credibly demonstrating a subscriber-driven email marketing approach will be the biggest winners.”
About SubscriberVoice
SubscriberVoice helps give millions of email subscribers an independent voice of their own. Powered by the voice of the subscriber, the SubscriberVoice Seal is the first and only online seal for brands that listen to their email subscribers. Built for email marketers who prioritize the subscriber experience, SubscriberVoice transforms email marketing from a one-way, brand-driven push of advertising to a two-way, subscriber-driven conversation. Leading customer-centric brands display the SubscriberVoice Seal to build and maintain more trusted, valuable relationships by credibly demonstrating a subscriber-first approach to email marketing. Look for the SubscriberVoice Seal in your inbox to easily identify companies who are committed to powering email campaigns with the voice of their subscribers. For more information, please visit www.subscribervoice.com.
