Evolution Fresh Declares First-Ever National Green Juice Day & Encourages Americans to Reset New Year’s Wellness Goals

Evolution Fresh Teams up with Postmates to Help Customers “Turn it Around” with Free Cold-Pressed ‘Green Juice Breaks’ on January 26

Evolution Fresh Teams up with Postmates to Help Customers “Turn it Around” with Free Cold-Pressed ‘Green Juice Breaks’ on January 26 (Photo: Business Wire)

SEATTLE--()--Americans face a turning point in their New Year’s resolutions toward the end of January when 53 percent of resolution-setters admit they have broken their resolutions and that staying fit and healthy is a top resolution1. In an effort to encourage customers to “turn it around” and add more joy and wellness to their life, Evolution Fresh™ has declared January 26 as the first-ever National Green Juice Day, as recognized on the National Day Calendar. To celebrate, Evolution Fresh is teaming up with leading on-demand delivery service Postmates to deliver free “Green Juice Breaks,” a three-pack of 15.2 fl. oz. cold-pressed, high-pressure processed Sweet Greens and Lemon juices, to customers in 15 select cities across the country. Sweet Greens and Lemon is a cold-pressed, high-pressure processed green juice that is made from more than a pound of vegetables per 15.2 fl. oz. bottle.

“By celebrating the first-ever National Green Juice Day on January 26, we hope to inspire people to keep their wellness resolutions in the New Year,” said Jeff Hansberry, president, Evolution Fresh. “Evolution Fresh’s greenest green juices are made from more than a pound of vegetables per 15.2 fl. oz. bottle and drinking a green juice is an easy way to add something good to your daily life.”

Free “Green Juice Breaks” are available on January 26 from 11 a.m. to 6 p.m. local time in each selected city while supplies last. To order, customers can visit www.greenjuiceday.com or use the Postmates App for iOS and Android, tap on the “Evolution Fresh Free Juice” store and get one juice for themselves and two to share with friends. After all, Americans say having friends to keep them accountable is one of the top five factors for a successful resolution. The offer is limited to one three-pack of juices per customer and is not available at Starbucks retail stores. Participating cities include Atlanta, Chicago, East Bay/Oakland, Las Vegas, Los Angeles, Miami, New York City, Philadelphia, Phoenix, Portland, San Diego, San Francisco, Seattle, Washington D.C. as well as Orange County. Another way to participate in National Green Juice Day is to visit www.EvolutionFresh.com and download a coupon for $1 off the purchase of any Evolution Fresh juice, available in grocery retailers nationwide or by making their own green juice at home.

Turn It Around

Sometimes doing a little can mean a lot. From drinking a green juice to taking a daily walk, Evolution Fresh is encouraging and rewarding people who turn it around with small, positive changes in 2016 through the Turn It Around sweepstakes. Now through March 14, people can visit http://www.evolutionfresh.com/turn-it-around-sweeps/ and learn how to share their health and wellness activities on Twitter, Instagram or Facebook for a chance to win a year’s supply2 of Evolution Fresh green juice and other health and wellness inspired prize packs.

Evolution Fresh also recommends turning around the juice bottle to examine the ingredient list and look for a vegetable juice as the first ingredient. Sweet Greens and Lemon is one of six green juices in Evolution Fresh’s portfolio which includes Emerald Greens, Essential Greens® with Lime, Green Devotion, Organic Sweet Greens and Ginger, Sweet Greens and Lemon, Smooth Greens and Kale and these Evolution Fresh juices contain 10 grams of sugar or less per 8-fluid ounce serving.

Evolution Fresh Cold-Pressed Green Juice

Evolution Fresh juices are cold-pressed using high-pressure processing (HPP) to help protect nutrients and flavor. Evolution Fresh offers a wide variety of high-quality, delicious and nutritious, cold-pressed juices available in Starbucks® stores and grocery retailers nationwide, including Whole Foods Market – making on-the-go nutrition more accessible for customers.

About the Survey

The Evolution Fresh Survey was conducted by Wakefield Research among 1,001 nationally representative U.S. adults ages 18+ between December 17 and December 23, 2015, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons represented by the sample.

Abbreviated Sweepstakes Rules

No purchase necessary. A purchase will not increase your chances of winning. Legal residents of the 50 United States (D.C.) 18 years and older. Void where prohibited. Sweepstakes ends 3/14/16. For Official Rules, alternate method of entry, prize descriptions and odds disclosure, click here. Sponsor: Starbucks Corporation, 2401 Utah Ave. S, Seattle, WA, 98134.

About Evolution Fresh, Inc.

Evolution Fresh offers cold-pressed juice and goods that provide high-quality, wholesome and delicious nutrition to consumers. Evolution Fresh takes a different approach to crafting its cold-pressed juice – it presses and squeezes vegetables and fruits, bottles the juice cold and uses high-pressure processing (HPP) to help protect flavors and nutrients. Acquired by Starbucks (NASDAQ:SBUX) in 2011, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh and our cold-pressed difference, please visit www.EvolutionFresh.com.

1 Evolution Fresh survey conducted by Wakefield Research among 1,001 American adults age 18+ using email invitation and online survey. December 2015.

2 A year’s supply of Evolution Fresh Green Juice, fulfilled as an assortment of twenty (20) bottles delivered monthly for twelve (12) months. Approximate Retail Value (“ARV”): $1,700.

Contacts

Evolution Fresh
Megan Adams, 206-318-7100
press@starbucks.com
or
Zeno Group
Lindsay Whisler, 312-396-9751
Lindsay.whisler@zenogroup.com

Contacts

Evolution Fresh
Megan Adams, 206-318-7100
press@starbucks.com
or
Zeno Group
Lindsay Whisler, 312-396-9751
Lindsay.whisler@zenogroup.com