SAN FRANCISCO--(BUSINESS WIRE)--Visa Inc. (NYSE: V) today announced that Lynne Biggar will join the company as Executive Vice President and Chief Marketing and Communications Officer, effective February 1. She will also serve as a member of the company’s Executive Committee and Operating Committee. Ms. Biggar joins Visa from Time Inc. where she was the Executive Vice President, Consumer Marketing & Revenue.
“We are delighted to have Lynne join the Visa team to guide our marketing, brand and communications efforts,” said Charlie Scharf, Visa’s CEO. “Lynne’s extensive global marketing and product experience will be a great complement to our talented marketing and communications team.”
While at Time Inc., Ms. Biggar was responsible for marketing to consumers for all Time Inc. brands across all channels, direct marketing company Synapse, Time Inc. Retail, Time Inc. Books, Consumer Insights, Data Solutions and Time Customer Service. Prior to her role at Time Inc. she spent more than 20 years at American Express in a variety of general management and marketing positions in both the US and international divisions and was a member of the company’s Global Management Team. Most recently, Ms. Biggar was Executive Vice President and General Manager of International Card Products and Experiences, where she managed a global organization focused on product management, new product development, travel and lifestyle benefits and servicing.
"I am thrilled to be joining Visa during this incredibly exciting time in its evolution,” said Biggar. “Visa's worldwide brand assets, differentiated product set and legacy of innovation create a compelling platform for driving the future of payments.”
Before joining American Express in 1992 as a marketing manager, Ms. Biggar held various international strategy and marketing positions in San Francisco, Los Angeles and New York. She was named one of Folio’s Top Women in Media in 2014, having previously been named one of the 25 most influential women in travel by ForbesLife Executive Woman Magazine.
Ms. Biggar holds a BA in international relations from Stanford University and an MBA from Columbia University. She serves on the board of directors of Voya, Marketo and The New 42nd Street.
About Visa Inc.
Visa Inc. (NYSE: V) is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 65,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit usa.visa.com/about-visa, visacorporate.tumblr.com and @VisaNews.