LOS ANGELES--(BUSINESS WIRE)--CAA Premium Experience, a division of leading entertainment and sports agency Creative Artists Agency (CAA), and iRENA International, China’s preeminent sports hospitality and event management company, have formed an exclusive partnership to curate and fulfill completely customized once-in-a-lifetime VIP experiences, with a preliminary focus on basketball, tennis, entertainment, and fashion, for individuals and corporations in China.
Formed in 2015, CAA Premium Experience is a best-in-class, full-service hospitality, event management, and marketing practice with more than 50 employees working with Fortune 500 companies across hundreds of global sports and entertainment events annually. The company combines the creativity, innovation, and state-of-the-art client service of the world’s most accomplished corporate hospitality executives and organizations with CAA’s unmatched resources and relationships within entertainment, sports, and pop culture to deliver full-service hospitality, event management, and world-class VIP experiences for customers globally.
Based in Beijing, with offices in Shanghai, Tianjin, Shenzhen, Chongqing, Changsha, Xi’an, and Hong Kong, iRENA is situated at the epicenter of China’s rapidly growing live sports and events fan base. The company maintains long-term partnerships with China's Olympic Team; the Chinese National Soccer Team; China Super League clubs Beijing Guoan, Shanghai Greenland Shenhua, and Guangzhou Evergrande Taobao; the CBA’s Beijing Shougang; and the NBA Global Games in China; among many other premium sporting events, and works in the areas of sponsorship, venue management, ticketing, merchandising, and corporate skybox and fan club memberships.
Leading entertainment and sports agency Creative Artists Agency (CAA) represents many of the most innovative and successful professionals working in film, television, music, video games, theatre, fashion, and digital content, and provides a range of strategic marketing and consulting services to corporate clients.
CAA Sports, a division of CAA, represents more than 1,000 of the world's best athletes, coaches, on-air broadcasters, and sports personalities, and leads all agencies in contract value under management exceeding $6.3 billion, more than double the next closest agency, according to Forbes. CAA Sports’ industry-leading Property Sales team has completed more than $3.5 billion in new sponsorship business and orchestrated precedent-setting agreements, including the most lucrative building deal in sports history for Madison Square Garden and the U.S. west coast’s largest naming rights deal for the San Francisco 49ers. CAA Sports Consulting advises, manages, and activates on more than $2 billion in sponsorship rights deals on behalf of leading global brands and is a leader in experiential marketing. Its recently launched CAA Premium Experience is a full-service hospitality and event management practice that works with Fortune 500 companies across hundreds of global sports and entertainment events annually. Fermata Partners, a specialized consumer products licensing agency whose clients include University of Notre Dame, University of Kentucky, the University of Miami, University of Oregon, University of Wisconsin at Madison, and the University of Georgia, and several European football clubs, is also a division of CAA Sports. For more information about CAA Sports, visit sports.caa.com.
