NEW YORK--(BUSINESS WIRE)--Just over two months post the brand’s re-launch under new Creative Director Chris Benz, heritage fashion brand Bill Blass announces its first retail partnership, with e-commerce site, Orchard Mile.
Bill Blass President and COO Stuart Goldblatt cites a strong interest from external retailers, along with buoyancy of customer demand behind this new development: “Orchard Mile and Bill Blass have similar brand values and mission: to be focused on the customer. Since the inception of billblass.com in November and the keen customer response following, this association with Orchard Mile and the great brands they represent, was a sound logical next step for Bill Blass as we build a customer focused global brand."
Orchard Mile, also a new addition to the digital fashion marketplace (launching last October), purveys a top-notch roster of brands including Oscar de la Renta, Roland Mouret, Derek Lam, Alexis Bittar, Carven, Temperley London, Equipment and Misha Nonoo.
The e-commerce site’s co-founder and CEO Jennie Baik explains their interest in adding Bill Blass to their portfolio: "We are excited to have one of America's iconic heritage brands, Bill Blass, open their shop on OrchardMile.com. The new Bill Blass speaks to a modern and sophisticated consumer, and we are delighted to accelerate and amplify their momentum and reach by leveraging OrchardMile.com’s multi-brand digital environment.”
True to its desire to be an omni-channel brand led by e-commerce, the digital nature of this initial retail partnership sits well with Bill Blass’ strategy, while the brand looks forward to announcing other retail partnerships in 2016.
About Bill Blass:
Established in 1970, Bill Blass is an iconic American brand founded under its namesake designer, now designed under newly appointed Creative Director Chris Benz. The product range currently includes women’s ready-to-wear, collection, handbags, shoes, jewelry, and accessories and ships to 68 countries globally through the brand’s e-commerce platform, billblass.com.
About Orchard Mile:
Orchard Mile is a luxury online shopping destination that provides consumers the opportunity to shop full collections from the world’s top luxury and contemporary brands with the convenience of one shopping cart and check out system. The brands’ collections are unedited, offering guests the only place to fully immerse themselves in the world of their favorite designers -- from digital presentation to check out to packaging.