VANCOUVER, Wash.--(BUSINESS WIRE)--December 21, 2015: Nautilus, Inc. (NYSE: NLS), a leader in innovative fitness equipment, today announced a partnership with Rogue Fitness to support equipment distribution in a variety of specialty markets. Rogue Fitness, a recognized leader in the fitness equipment industry and the top provider of equipment for CrossFit®, will serve as the first supplier for Nautilus, Inc.’s newly launched Schwinn® Airdyne® AD Pro Total Fitness Bike.
“Our partnership with Rogue Fitness is an ideal opportunity to reach our target customer, which includes the dedicated athletes in the CrossFit® community. The Schwinn Airdyne AD Pro Total Fitness Bike was inspired by these specialized niches within the fitness community,” said Jeff Collins, Vice President, General Manager Retail at Nautilus, Inc. “Rogue Fitness is synonymous with high-intensity training and offering only serious strength and conditioning equipment for hardcore athletes.”
As Nautilus, Inc. continues to grow and diversify its presence in the retail sector, success stemming from this partnership with Rogue Fitness will provide a foundation for future collaborations with specialty vendors both domestic and international, as well as catering to niche customers such as CrossFit®-affiliated gyms.
The new Schwinn Airdyne AD Pro Total Fitness Bike leverages the iconic Schwinn Airdyne Technology™ — its legacy built around the power of unlimited wind resistance — and takes the technology to the next level. With a performance engineered, perimeter-weighted flywheel for smooth startup and cycling and proven strength of the splined solid steel cranks that deliver more power to the pedals, the AD Pro is designed to withstand the rigors of high intensity training by the most intense athlete. The bike’s commercial-grade components are built to support multi-user, high workload environments.
The Schwinn Airdyne AD Pro Total Fitness Bike is available now at www.roguefitness.com for $999.
About Nautilus, Inc. Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE: NLS) is a global fitness solutions company that believes everyone deserves a fit and healthy life. With a brand portfolio including Bowflex®, Nautilus®, Schwinn® and Universal®, Nautilus, Inc. develops innovative products to support healthy living through Direct and Retail channels.
