Tubular Labs Ranks the Top Cross-Platform Video Brands and Influencers in November 2015

The Ellen Show Ends Buzzfeed’s Reign as #1 Cross-Platform Video Creator

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Tubular Labs, Inc., the worldwide leader in online video intelligence, today released rankings for the most watched online video creators in November 2015. Creator rankings include both brands and influencers. For the first month this year, Buzzfeed media properties fall out of the top two spots. The Ellen Show started its rise last month, and this month claims the #1 spot with 1.1 billion views. Justin Bieber combines major views on YouTube, Instagram, and Facebook to jump to the #2 rank with 853 million views. Bieber launched new music videos in November, as did Adele, leading to their rise in the rankings.

This month, Tubular also released rankings of the Top 25 Video Brand “Viewmakers,” the brands generating the most video views online. LEGO ranks #1 with 151 million views, followed by Red Bull, Disney Parks and Walmart. Clash of Clans is the most engaging brand on the list, with a 5.7% engagement rate. Brands like Walmart and Tide have social engagement rates on their video near 0%, typically a sign of heavy paid promotion.

Television Brands continue to perform well, including news, sports, and late night content. NBC Nightly News and The Weather Channel both premiered on the rankings in November.

Additional findings and the rankings are below.

Overall

• The top 100 video brands and influencers together generated 36 billion total cross-platform views in November, down slightly from 37 billion in October but up 105% from January 2015.

Facebook

• Buzzfeed dominated on Facebook, with Tasty (a Buzzfeed property) maintaining its #1 spot, and Buzzfeed Food and Buzzfeed Video taking the #3 and #5 spots respectively. The Ellen Show and Tip Hero (how-to and food channel) took the #2 and #4 spots.

Instagram

• Justin Bieber, the NBA and Black Jaguar White Tiger Foundation each climbed one spot to take the #1, #2 and #3 spots respectively.

YouTube

• YouTube content was dominated by music channels such as Justin Bieber (at #1 spot and up 14 spots from October) and Adele (at #2 spot and new to YouTube rankings), as well as baby and toy brands, like Little Baby Bum and Ryan ToysReview ranking in the top 5.

Top 10 Overall Video Creators (Global, All Device, Brands or Influencers Creating Original Content)
November 2015
Source: Tubular Video Intelligence
Rank	Creator	November Views	November Engagements	New Followers	Genre
1	The Ellen Show	1.1B	2.9%	3.1M	Entertainment
2	Justin Bieber	853M	3.5%	4.6M	Music
3	Buzzfeed Tasty	789M	3.2%	3.9M	Entertainment
4	Buzzfeed Video	745M	2.2%	0.9M	Entertainment
5	AdeleVEVO	581M	3.8%	3.5M	Music
6	Buzzfeed Food	558M	3.2%	1.8M	Entertainment
7	TipHero	523M	3.7%	1.7M	Entertainment
8	WWE	469M	2.0%	1.2M	Sports
9	Little Baby Bum	444M	0%	312K	Kids & Family
10	Ryan ToysReview	425M	0.1%	251K	Kids & Family

Top 10 YouTube Video Creators (Global, All Device, Brands or Influencers Creating Original Content)
November 2015
Source: Tubular Video Intelligence
Rank	Creator	November Views	November Engagement	New Subscribers	Genre
1	Justin Bieber	670M	3.3%	1.5M	Music
2	Adele	564M	3.7%	1.6M	Music
3	Little Baby Bum	444M	0%	302K	Kids & Family
4	Ryan ToysReview	425M	0.1%	242K	Kids & Family
5	Netdmuzikk	424M	2.2%	144K	Music
6	WWE	410M	1.6%	360K	Entertainment
7	Baby Big Mouth	407M	0.1%	247K	Kids & Family
8	FunToyzCollector	401M	0%	241K	Kids & Family
9	Маша и Медведь	400M	0.2%	253K	Kids & Family
10	The Ellen Show	398M	2.6%	613K	Entertainment

Top 10 Facebook Video Creators (Global, All Device, Brands or Influencers Creating Original Content)
November 2015
Source: Tubular Video Intelligence
Rank	Creator	November Views	November Engagement	New Followers	Genre
1	Tasty (Buzzfeed)	789M	3.2%	3.9M	Food
2	Ellen	692M	3.1%	1.7M	Entertainment
3	Buzzfeed Food	556M	3.2%	2.8M	Food
4	Tip Hero	522M	3.7%	2.2M	Food & How To
5	Buzzfeed Video	401M	2.1%	467K	Entertainment
6	NowThisNews	347M	2.1%	307K	News
7	AJ+	340M	2.3%	625K	News
8	Tastemade	258M	2.5%	1.0M	Food
9	Curtis Lepore	243M	2.2%	1.6M	Entertainment
10	Tech Insider	236M	1.7%	533K	News

Top 10 Global Brands (Global, All Device, Creating Original Content)
November 2015
Source: Tubular Video Intelligence
Rank	Creator	November Views	November Engagement	New Followers	Genre
1	LEGO	151M	0.2%	67K	Toys
2	Red Bull	81M	2.5%	74K	Food & Drink
3	Disney Parks	73M	1.4%	15K	Travel
4	Walmart	73M	0%	8K	Retail
5	LGUSMobile	54M	0.3%	15K	Technology
6	Angry Birds	53M	3.3%	19K	Gaming
7	Call of Duty	49M	1.3%	123K	Gaming
8	League of Legends	44M	2.7%	58K	Gaming
9	Facebook	42M	1.3%	11K	Technology
10	GoPro	40M	3.2%	57K	Technology

Links to Tubular November Rankings

https://tubularlabs.com/rank/cross-platform/
https://tubularlabs.com/rank/youtube/
https://tubularlabs.com/rank/facebook/
https://tubularlabs.com/rank/facebook-compilations
https://tubularlabs.com/rank/vine/
https://tubularlabs.com/rank/instagram/
https://tubularlabs.com/rank/brands
https://tubularlabs.com/rank/us-tv-brands/

Rankings of top 25 online video creators and brands for the months of April-October are available upon request.

To learn more or inquire about custom rankings: Request a demo of Tubular Video Intelligence

About Tubular Labs, Inc.

Tubular Labs is the worldwide leader in online video intelligence, serving over 4,000 video creators and 90+ enterprise customers to date, including Viacom, Warner Bros., HGTV, Activision, elf Cosmetics, Pepsi, AwesomenessTV, Maker Studios and Fullscreen. Tubular's audience and content insights empower our customers to refine their content and distribution strategy, find and partner with influencers, and optimize their promotion budgets. Only Tubular analyzes the engagement of over 400 million viewers and tracks 1.6 billion videos across 29 platforms, including YouTube, Facebook, Twitter, Vine, Instagram, AOL and Yahoo.