NEW YORK--(BUSINESS WIRE)--Time Inc. Chairman and CEO Joe Ripp today appointed Jennifer L. Wong President of Time Inc. Digital. This is a new role that will report to the CEO. Wong is a digital media veteran who most recently was Chief Business Officer of POPSUGAR. She will oversee Time Inc.'s digital and interactive strategies and operations, including its ad-supported and subscription-based digital properties that reach more than 150 million consumers every month. In addition she will be responsible for the development, launch and acquisition of strategic digital services. Wong begins on January 4.
"Jen will accelerate our digital transformation and help us realize the promise of our powerful media brands," said Ripp. "She is an executive that is both highly analytical and creative; she has a proven record growing digital content and commerce businesses. Jen has succeeded in complex organizations and achieved success at each company where she has worked."
In 2015, Time Inc.’s global multi-platform audience has grown to 155 million, up 19% year-over-year. The company’s social footprint rose to nearly 180 million, a 45% rise year-over-year, and its video audience increased 86%.
Since 2011, Wong has led the business operations and growth strategy for the media and commerce businesses at POPSUGAR, Inc. As its Chief Business Officer, she grew the POPSUGAR and ShopStyle brands internationally, while also expanding its ad products, video business, commerce revenue and other high-growth revenue streams and businesses. Previously, Wong held several executive management roles at AOL, where she oversaw Global Business Operations and then AOL Huffington Post Media Group’s lifestyle portfolio of brands, including StyleList, HuffPost Style, HuffPost Food and HuffPost Travel. During her tenure at AOL, she helped oversee M&A efforts and integrations including acquisitions of TechCrunch, 5Min and The Huffington Post. Earlier in her career Wong was an Associate Partner in the Telecom, Media and High Tech practice at McKinsey & Company, working with a range of digital media and technology clients. She is a Harvard Business School graduate and received a Masters degree in engineering economic systems and operations research from Stanford University after graduating Yale University with a degree in applied mathematics.
About Time Inc.
Time Inc. (NYSE:TIME) is one of the world's leading media companies, with a monthly global print audience of over 120 million and worldwide digital properties that attract more than 150 million visitors each month, including over 60 websites. Our influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom, such as Decanter, Horse & Hound and Wallpaper*. Time Inc. is home to celebrated franchises and events, including the Fortune 500, Time 100, People’s Sexiest Man Alive, Sports Illustrated’s Sportsman of the Year, the Food & Wine Classic in Aspen, the Essence Festival and the biennial Fortune Global Forum. Hundreds of thousands of people attend our live media events every year. We have been extending the power of our brands through various investments and acquisitions, including the formation of Sports Illustrated Play, a new business devoted to youth and amateur sports, and the acquisition of inVNT, a company that specializes in live media. We also provide content marketing, targeted local print and digital advertising programs, branded book publishing and marketing and support services, including subscription sales services for magazines and other products, retail distribution and marketing services and customer service and fulfillment services, for ourselves and third-party clients, including other magazine publishers.
