NEW YORK--(BUSINESS WIRE)--For its latest “20 Researchers You Need to Know” feature, SURVEY Magazine has cited Florian Kahlert (Managing Director, GfK MRI) as a Research Visionary, recognizing his path-breaking contributions to digital and traditional media research.
Kahlert, who has been at the helm of GfK MRI since August 2013, is leading the implementation of numerous innovative measurement and reporting methods. He has been instrumental in making GfK MRI’s gold-standard consumer research the foundation of segments being sold by digital publishers and demand-side platforms (DSPs).
Click here to read the SURVEY profile of Kahlert.
Kahlert has also helped develop GfK MRI’s new The Future of TV study series, which is guiding TV stakeholders from all sides of the business to make smarter decisions about targeting, programming, distribution, and marketing. The second Future of TV report, “Cord Evolution,” launched this month.
In addition, researchers from GfK MRI recently won three awards at the Print and Digital Research Forum (PDRF) for their pioneering work in measuring magazine readership, connecting advertisers to print audiences via programmatic buying, and boosting the reliability of consumer surveys.
“I like to be in the position of challenging conventional thinking – particularly in an environment where technology is dramatically changing people's ways to interact with content and researchers can capture attitudes and behaviors," says Kahlert. “At GfK MRI, I constantly challenge my team to break the mold in terms of measuring both traditional and digital media.”
From 1999 to 2005, Kahlert served as one of the initial executives at InsightExpress, where he developed online respondent recruitment methodologies, earning a patent for his work. He then joined Right Media as Vice President, enhancing its client services and training teams while bolstering Right’s international presence.
In 2008, Kahlert moved to Dimestore (acquired by GfK) as VP of Product and Operations, leading product development and market introduction of its real-time campaign effectiveness measurement. He rose to Managing Director of GfK Digital Market Intelligence (DMI), providing companies with a complete picture of their return on digital marketing and advertising investments.
About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
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