NEW YORK--(BUSINESS WIRE)--Michael Brenner, head of strategy at NewsCred and CEO of the Marketing Insider Group, and Liz Bedor, brand strategist at NewsCred, published their first book, The Content Formula. Drawing on Brenner’s experience at NewsCred, his previous role as VP of marketing and content at SAP, and the strategy workshops he runs with Bedor for the world’s leading global brands, The Content Formula answers the biggest question currently on marketers’ minds: what is the ROI of content marketing?
“According to eConsultancy, unused and wasted content costs B2B marketers alone a whopping $50 billion a year. Often times the content that marketers create is ignored, or never used, because it’s created by the business, for the business, and simply doesn't meet customer needs,” said Brenner. “I’m passionate about marketing and couldn’t be more excited to be able to provide my fellow marketers with a tool that will help them define, calculate, and measure the positive impact of their efforts.”
The book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms.
“Content marketing has become table stakes for businesses today, and as it matures as a category, so too must its measurement. Senior marketing leaders are brought into the opportunity of content marketing to attract new customers versus trying to buy their attention through interruptive marketing strategies. This shift, however, requires a change in corporate culture, organization structure, go-to-market process, and effective and accurate performance measurement,” said Bedor. “With the formulas we’ve created, we’ve established a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer’s toolbox.”
The book is available on Amazon.com for $20.99 in print or $9.99 on Kindle. The audiobook version of the book will be released in early 2016. Further information and resources about content marketing can be found on www.newscred.com, including a recent blog post addressing the importance of content marketing ROI and the business case for investing, which can be read here.
About NewsCred
NewsCred is on a mission to make marketing
better for everyone. As the leading content marketing software, NewsCred
provides the world’s most ambitious brands – Pepsi, Visa, Dell, ConAgra,
Hewlett Packard, and more – with the best solutions in content creation,
marketing management, cross-channel publishing, and measurement.
Everyday, marketers rely on NewsCred to orchestrate their marketing
across channels, collaborate with global teams, build brand awareness,
and drive sales.
NewsCred is rewriting the rules of marketing, fueling a new way for marketers to share their stories with the world. Founded in 2008, NewsCred employs 200 people in seven global offices, serving customers in over 70 countries. Learn more at newscred.com and follow us on Twitter @newscred.
