AUSTIN, Texas--(BUSINESS WIRE)--Kasasa® by BancVue®, an innovative leader in branded, community-powered banking products for community financial institutions, received two Gold MarCom Awards for its 2015 “Kasasa Rewards Rush” national program.
The MarCom Awards is an international awards competition that recognizes companies exhibiting excellence and outstanding achievements in the marketing and communications fields. The awards are administered and judged by the Association of Marketing and Communication Professionals (AMCP). Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. AMCP received more than 6,500 entries—500 more than it received the prior year—from across the United States, Canada and 15 other countries in the 2015 competition.
Launching in early 2015, the Kasasa Rewards Rush program and campaign won Gold in both the Integrated Marketing and Special Event categories.
The Kasasa Rewards Rush is a mobile, experiential and multi-faceted marketing program that included a glass whirlwind chamber for cash-reward grabs on top of a branded truck, promotional materials, social media activity, on-site support, media relations, and extension activity with a personal video for lead capture. Overall, the program was designed to support Kasasa’s community financial institution partners in reaching and engaging their local markets. The 2015 program was deployed 50 times for more than 40 community financial institutions with great success.
“We are honored to receive this industry recognition from the Association of Marketing and Communication Professionals,” said Keith Brannan, chief marketing officer at Kasasa. “Our entire team works diligently to develop successful experiential marketing campaigns that help every Kasasa financial institution gain the local exposure they need. Kasasa Rewards Rush is a great example of how these programs help engage communities and build deep relationships by developing memorable experiences for consumers.”
Previously, Kasasa received four awards in 2014 and five awards in 2013 from the MarCom Awards competition for various campaigns.
To learn more about the marketing award-winning Kasasa Rewards Rush program, please visit http://blog.kasasa.com/2015/07/kasasa-rewards-rush.
About Kasasa by BancVue
Kasasa by BancVue® is the innovative leader in branded, community-powered banking products proven to drive profit and growth for community financial institutions. Their flagship Kasasa® suite provides a comprehensive strategy that integrates breakthrough products with world-class marketing and unprecedented access to training, compliance, research, support resources, and customized consulting. This full-circle approach gives local institutions the power and resources of a national product brand that enhances their unique, existing brand and service advantage. With nearly 750 clients, Kasasa by BancVue is helping community financial institutions thrive even as the industry landscape presents new challenges and competitors. Learn more at www.kasasa.com.
Kasasa & Kasasa Cash are trademarks of BancVue, Ltd., registered in the U.S.A.
