WHITING, Ind.--(BUSINESS WIRE)--CouponCabin, a leading online coupon and cashback website, today released results of its 2015 Online Holiday Shopping Habits survey, which showed more than a third (36 percent) of consumers exceed (29 percent “somewhat” and 7 percent “significantly”) what they budget for holiday spending. Only 16 percent of consumers said they spend less money than they budget.
One reason consumers consistently exceed their budget is because they may not consider the ease of getting cashback, or even consider coupons. “With predictions that online shopping will be more popular than ever this holiday season, retailers will be offering a variety of great deals,” said CouponCabin CEO Scott Kluth. “Our goal is to make sure shoppers aren’t leaving money on the table.”
Tired of Battling the Black Friday Madness
Many people may associate the holiday season with the glitter of department stores, but consumer preferences are changing-- more shoppers now choose to avoid the hustle and bustle of brick-and mortar retailers. CouponCabin’s survey showed that while 57 percent of consumers generally prefer to shop online, that number increases by more than ten percent during the holidays (69 percent). Convenience and better prices ranked as the top reasons respondents prefer to shop online during the holidays (39 percent and 28 percent, respectively), while only 18 percent of consumers said coupons are the number one reason they shop online.
CouponCabin makes it easier than ever to get the most of combined offers for online coupons and cashback savings this holiday to avoid overspending. With customized email newsletters, mobile apps for iPhone, Android and iPad, exclusive coupons and up to 10 percent cashback at more than 3,000 online stores, shoppers will never miss a great deal. Shoppers can even install the CouponCabin Sidekick, a browser extension that automatically allows them to see discounts and cashback opportunities available while they shop.
For the latest online coupon and cashback deals as well as more information about ways to save this holiday season, visit www.couponcabin.com.
Survey Methodology
Toluna QuickSurveys conducted this survey on behalf of CouponCabin on November 9, 2015. The survey was completed by 515 United States consumers ages 18 and older.
About CouponCabin
CouponCabin offers the broadest selection of coupons that are guaranteed to work on the web. With more than 12 years of providing customers with the best online coupon codes, printable in-store coupons, grocery coupons, local deals and free samples, CouponCabin is the ultimate one-stop shop for coupons of every variety. Shoppers have saved more than $1 billion since CouponCabin launched in 2003, with an average savings of about $20 per transaction. With customized email newsletters, mobile apps for iPhone, Android and iPad, exclusive coupons, a newly launched Cashback program, and a MyCabin option enabling users to follow specific stores and brands, shoppers will never miss out on a great deal with CouponCabin.com.
CouponCabin, CouponCabin.com and MyCabin are trademarks of CouponCabin LLC. All other trademarks mentioned herein are the property of their respective owners.
