OAKLAND, Calif.--(BUSINESS WIRE)--Know Yourself – a creative media company dedicated to making self literacy a vital part of early education – today announced the launch of its public benefit corporation (PBC) and its premiere product – a 12-part adventure series aimed at helping children discover how their minds and bodies work.
The Know Yourself Adventure Series brings to life a lively and educational experience that helps children learn about their body from the inside out. Delivered monthly, each adventure in the series includes an original comic book, science experiments, historical lessons and healthy recipes all designed around engaging core content to give children the information they need to learn about vital systems of the body, while also bringing hours of fun and productive entertainment to their families.
“The launch of our company and this exciting adventure series is the next big step in the movement that’s changing the way children learn about their bodies at an early age,” said Nancy Howes, founder and CEO of Know Yourself. “The underlying message of self literacy that our products promote is what’s most important, because there is power in knowing how our minds, bodies and entire selves work. As parents and educators, we are confronted with the question of what to teach our children to prepare them for personal success on life’s journey, to give them a leg up. I have found that happiness, self-esteem, confidence and responsibility all start with knowing myself. I wanted the same edge for my kids, and that’s why I started Know Yourself – to give them this foundation and to laugh along the way.”
The 12-month adventure series utilizes compelling visuals and engaging story lines and introduces a different system of the human body each month, starting with the five senses and progressively building to explore the skeletal, muscular, nervous, respiratory, digestive and immune systems, and more.
“Too many adults and their children live without a basic functioning knowledge of how their bodies work and react to the world around them,” said Tim Howes, co-founder and executive chairman of Know Yourself. “What started as a passion project has turned into a full-fledged mission to change the world.”
Each box in the series takes readers on a time-traveling journey that teaches important lessons about how the body works, enriched through powerful storytelling that is educational and engaging. The primary characters – young protagonist Pinky, her science-loving skeletal mentor Dr. Bonyfide, and the Loops Crew, an eclectic group of skateboarding friends – overcome challenges and develop social-emotional literacy along the way.
“More than ever before, we are vitally aware of the importance of learning how our bodies and minds work,” said Dr. Russell Haynes, a member of the Know Yourself advisory board. “Know Yourself meets a huge need for in-home ways for kids to start becoming experts of their own bodies and begin a lifelong journey of health and wellbeing. Know Yourself materials are exciting, engaging and approachable to a broad age range, and most impressive to me, they are scientifically factual and incredibly cool.”
Know Yourself’s lines of clothing, books and comics feature a core set of compelling characters and story lines situated squarely in the modern age, with self literacy curriculum weaved throughout in a natural, exciting way. All items are available at www.knowyourself.com.
About Know Yourself:
Know Yourself, founded in 2012, is a creative media company dedicated to self literacy based on the foundation that everyone deserves a working knowledge of their most valuable assets: their body and mind. Know Yourself’s irresistibly lovable characters, innovatively designed curriculum and epic stories are presented in textbooks, original comics, animation, a monthly adventure series, and more! Know Yourself gives parents and their children the tools they deserve to control their own well-being.
A public benefit corporation (PBC), Know Yourself is a company committed to leveraging private enterprise for public benefit - pledging to donate 5 percent of annual profits to organizations that support local communities, education, the arts, and self-esteem.
