MIAMI--(BUSINESS WIRE)--BURGER KING® restaurants are turning a cult favorite into a cold favorite with the introduction of Frozen Frozen SURGE™, a citrus-flavored frozen beverage from The Coca-Cola Company.
BURGER KING® restaurants is the exclusive destination to sell Frozen SURGE™, which will be available nationwide at participating restaurants starting November 16. Frozen Frozen SURGE™ comes on the heels of the beloved beverage's return to store shelves after a 12-year hiatus, thanks in part to an enthusiastic and vocal fan base. In the years since it was discontinued in 2002, the beverage has been deemed sacred by die-hard fans and 90s aficionados.
“SURGE is a classic brand with a passionate, cult-like following so it’s the perfect collaboration for us,” said Eric Hirschhorn, chief marketing officer for the BURGER KING® brand in North America. “We are really excited to re-introduce SURGE to our guests and bring it to a new generation with a brain-freezing twist.”
The launch of Frozen Frozen SURGE™ will be supported by a digital video and social media campaign starring 1990s icon Pauly Shore. In the video, the actor and comedian brings back his famous “Weasel” persona to wreak havoc on the unsuspecting crew members and guests of a BURGER KING® restaurant with Frozen Frozen SURGE™ in hand. The video is available on SURGE.com and YouTube and can be viewed here https://youtu.be/LYtrjNndLoI.
“The popularity of SURGE has stood the test of time, and the overwhelming demand from fans drove our decision to bring it back,” said Bobby Oliver, director citrus brands, Coca-Cola North America. “We’re expanding the signature taste and distinctive color of SURGE to frozen form and making it available to the masses.”
Fans can follow the brand’s comeback journey by following @SURGE and @BurgerKing on Twitter and join the conversation by using #SURGEcomeback.
About the BURGER KING® Brand
Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 14,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook and Twitter.
