ATLANTA--(BUSINESS WIRE)--Insightpool, the leading Predictive Word of Mouth Marketing Suite, announced today a new integration with Hootsuite, the most widely used platform for managing social media. This integration allows marketing teams who use Hootsuite and Insightpool to engage seamlessly with influencers and drive improved social performance across all of their initiatives.
The new Insightpool app for Hootsuite allows users to add the Insightpool influencer stream to their Hootsuite dashboard. Using the Insightpool stream, marketers and community managers can view and manage influencer engagements proactively generated from Insightpool. Insightpool’s system for targeting, messaging and activation combined with Hootsuite’s powerful platform will streamline response management through effective conversation monitoring in a single dashboard. This turnkey end-to-end solution increases effectiveness in social media campaign workflows and can be set up in less than 60 seconds.
“Aligning Insightpool's Word of Mouth Marketing platform with Hootsuite’s leading social management technology gives marketers a more streamlined approach to manage proactive and responsive social conversations,” says Adam Lewites, Co-Founder, Exe. VP Strategy at Insightpool. “With marketing moving toward mass personalization, the ability to create and manage meaningful relationships is crucial.”
"The integration with Insightpool allows marketers to be both proactive and reactive in monitoring their social campaigns," says Mark Holder, Director of Platform at Hootsuite. "This integration will provide the unique ability to stay tuned into the influencers and audiences engaged in conversations with their brands and respond in real-time, which is a huge win for marketing teams."
Insightpool
Insightpool, the Predictive Word of Mouth Marketing Suite, is revolutionizing word of mouth marketing through data powered social solutions. Insightpool’s data science and insights drive effective consumer targeting, messaging and activation at scale that drives real ROI. Insightpool is able to achieve this within an intuitive cloud suite that provides marketers with an end-to-end solution to manage brand campaigns and make educated decisions on marketing strategies. Insightpool works with some of the world’s largest and most innovative brands, from Orbitz and Zappos to Coca-Cola, UPS, Atlanta Hawks and more. For more information, visit www.insightpool.com.
Hootsuite
Hootsuite is the most widely used platform for managing social media, loved by over 10 million people around the globe and trusted by more than 800 of the Fortune 1000. With Hootsuite, brands harness the power of social. Our platform brings together your social networks and integrates with hundreds of business applications. It’s the one place to build customer relationships, listen to the needs of the market and grow your revenue. To learn more, visit www.hootsuite.com.
