SEATTLE--(BUSINESS WIRE)--Kumar Mehta, Ph.D., CEO of global analytics and insights firm Blueocean Market Intelligence is teaming up with Reed Cundiff, general manager at Microsoft Corporation, to keynote The Market Research Event (TMRE), happening Nov. 2 to 4 in Orlando, Fla. They will focus on creating actionable insights in a data-driven world.
“Intelligent data analysis will be the key differentiator for corporations over the next decade,” said Mehta. “With tools like 360-degree information synthesis and research process disaggregation, insight departments now have the opportunity to move beyond customer surveys and harness data in a way that truly impacts company profitability.”
Mehta and Cundiff will take the stage at 8:15 a.m. on Nov. 4 to present “Generating Insights in a Hyper-Connected and Data-Driven World.” Their presentation will help organizations understand the importance of leveraging ever-increasing data sources to garner insights that affect the bottom line. They will share their vision for achieving success through 360-degree information synthesis, research process disaggregation and analytics, and will call on researchers to step up and become leaders in the new age of data-driven decision making.
Mehta and Cundiff are among only seven other featured speakers at TMRE, the world’s largest market research event with more than 1,300 attendees in consumer insights, strategy, innovation, marketing, analytics, market research and customer experience roles. With more than 120 sessions covering a wide variety of topics during the three-day conference, TMRE is designed to help companies demonstrate the business value of research and translate insights into bottom-line impact.
Learn more about analytics and insights services at Blueocean Market Intelligence.
About Blueocean Market Intelligence
Blueocean Market Intelligence is a global analytics and insights provider that helps corporations realize a 360-degree view of their customers through data integration and a multi-disciplinary approach that enables sound, data-driven business decisions.
Blueocean Market Intelligence is part of the Cross-Tab group of companies (Cross-Tab Marketing Services, Informate Mobile Intelligence and Borderless Access Panels) that includes more than 1,000 professionals serving the world’s largest companies from offices in the United States, United Kingdom, Singapore, Dubai and India. To learn more, visit www.blueoceanmi.com.
