MINNEAPOLIS--(BUSINESS WIRE)--Dreams come true when two Fan favorite brands come together to celebrate fans of people, places and things. Fans will have a chance to have their wishes randomly fulfilled when submitted via social media through the ‘Random Acts of Fandom Giveaway*’ by the Dairy Queen® brand and Diet Coke®.
The ‘Random Acts of Fandom Giveaway’ runs Oct. 19 - Nov. 22, on the DQ® brand’s Facebook and Twitter profiles. To enter, Fans answer the question, “I am a fan of…” and include the hashtags #ImAFan and #sweeps. The DQ brand will randomly select one grand-prize winner, three first-prize winners and three second-prize winners.
“As the makers of Fan Food, we decided we’d like nothing more than to make Fans’ dreams come true and the ‘Random Acts of Fandom Giveaway’ is our way of giving fans what they truly love,” said Barry Westrum, Executive Vice President of Marketing for American Dairy Queen Corporation (ADQ). “When you’re a die-hard fan of something, that love gets very specific, so we recently surprised one classic car fan with a fully-restored 1978 Trans Am car. It is all about the fan. For example, most brands give gift cards. We do too, but we go even further. Our DQ gift card came with a Trans Am.”
The ‘Random Acts of Fandom Giveaway’ is one of many ways the DQ system, along with Diet Coke, DQ Fans’ favorite no-calorie soft drink, is celebrating Fans in the brand’s 75th “Fanniversary” year. It follows the brand’s biggest menu launch in its 75-year history – DQ Bakes!™.
The DQ brand is stepping up its efforts around fandom with the creation of DQ Bakes!, an innovative new line of hot desserts, sandwiches and snack melts. Earlier this month, the DQ brand surprised and delighted an unsuspecting fan of “Vintage Wonder Woman stuff” with DQ Bakes! and Diet Coke and a music fan with tickets to Las Vegas for a concert.
Along with a new television advertising campaign dedicated entirely to Fans, both the ‘Random Acts of Fandom Giveaway’ and the ad campaign showcase a wide variety of DQ Fans professing love for their favorite people, places and things including vintage cars and the perfect nature hideout.
“We’re seeing a tremendous and enthusiastic response from consumers regarding DQ Bakes!,” said Westrum. “Fans are craving our new baked products and engaging in social conversations about the new menu and the TV spot. We’ve received everything from a meme about our TV spot to shout outs about how they can’t stop thinking about the food.”
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the brand at twitter.com/dairyqueen. Join the 10.1 million fans of the DQ Facebook fan page at facebook.com/dairyqueen.
* NO PURCHASE NECESSARY. Only legal residents of the 50 United States (including DC) who are the age of majority or older in their state of residence are eligible. The promotion begins 10/19/15 and ends on 11/22/15. For entry instructions and official rules visit www.dq.com/imafan/rules.
About IDQ
International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minn., is the parent company of American Dairy Queen Corporation (ADQ). Through its subsidiaries, IDQ develops, licenses and services a system of more than 6,600 locations in the United States, Canada and 28 other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire), which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information, visit DairyQueen.com.
